Published On: Fri, Oct 28th, 2016

What you need to run an online business

So, you’ve decided to start your own online business. It’s a great idea. However, do you know what you’re doing? Do you know anything about running an online business? Well, here is some advice about a few things you’ll need.

A valuable service or product

Every marathon starts with a first step and your product should always be the first thing you think about when you start a business. Even if you have a product in mind, do some research before you start planning how to sell. How high is the demand for it? Is there a legitimate market for it? Who might your main competitor’s be and what do you have that they don’t? In order to have a successful business you need to successfully fill a common need. If you have a very unique product or service you need to make sure that there is a market for it. All of these questions can influence the pricing of your product later on.

online-business

A Website

Well, duh. How can you get an online business started if you don’t actually have a place to conduct your business? Get a good domain name, first. It needs to be short, punchy and easy to remember. No one wants to type half of Hamlet’s soliloquy into the taskbar just to get to your site. When it comes to doing the design of your website you need to make it ergonomic, attractive and relevant to your business and clients. If you’re trying to sell your legal services you should probably avoid a flowery logo and a pink and orange colour scheme. With the right website you can impress new clients and keep the old ones coming back for more.

Consistent and reliable internet access

A customer has just ordered thirty of your product on your website for next day delivery and your internet is just not cooperating that day. No matter how many times you try to refresh the page your website is just not working and your phones not doing a much better job either. So, you don’t receive the order, the customer does not receive their product and you have lost what could have been a loyal and valuable customer. If there’s one thing that customers value, it’s reliability. You need to be aware of what’s going on on your website all the time. One way to do is invest in a leased line. Look at leased line prices online and think about the right package for your business. This way you can stay in control of everything that’s going and not miss any updates.

Get in touch and stay in touch

Get your business a social media account. No one’s going to know you exist if you don’t get out there and make a name for yourself. Advertise some of your bets products on it, post interesting articles and talk to potential clients. Then, once you’ve opened a dialogue, keep it open. Make sure to answer any questions your customers or clients might have and let them know about your special deals or giveaways. The aim is to attract new customers and keep a good hold on your existing ones.



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