Published On: Thu, Feb 9th, 2017

Is marketing print material still important for new companies nowadays?

If you’re setting up a new business, it’s likely that you’re wondering whether or not to include printed marketing material in your start-up expenses. It’s well worth taking a look at the wide range of products available online at shops like Onlineprinters.co.uk and considering what they can mean for your new company.

It’s easy to dismiss printed media as online industries play a more important role. However, banners and flyers not only attract attention, they play a vital role in advertising. Their subliminal effect can’t be underestimated – colourful banners are eye-catching and memorable and will often stick in someone’s mind, reminding them of your business, for some time. Flyers are also very useful. They get your point across succinctly and allow you to include relevant information about your new company in an easy to read format.

Posters are an excellent way to get the attention of your prospective clients, whether displayed on buildings, on public transport or on stands. Posters and banners are available in a vast range of sizes so if space is limited or if you want to make an even bigger impact, you can select the appropriate type.

Why bother with business cards?

You may feel that cards are an unnecessary expense, but people like something that they can refer to. Choose well-made business cards from reputable firms such as ours and you’ll be giving your clients a handy reference tool that they can refer to again and again. Business cards can be slipped into wallets or purses and when a restaurant, dry cleaners or builders is required, your prospective customer will remember and take a look.

Traditional printed materials are more important than ever when you’re setting up a new business. Flyers, posters, banners and business cards all play their part in attracting customers and maintaining their interest in your products or services. Choose colours that are part of your business livery or opt for monochrome for an inexpensive but eye-catching solution. The possibilities are endless when it comes to flyers and you can include menus, price lists or commendations in an easy to read, hand-out format.