Ways to Make Your Business Event a Success
Hosting networking events, conferences, and workshops can help your business to engage your target audience and market your products effectively. But when you have so much competition to deal with, you must ensure that you make your company and event distinct. The following tips will help you to make your next business event a memorable one.
Begin Your Marketing Early
Studies have revealed that prospective consumers need about seven points of contact with a new company or individual before they choose to buy. So it is not advisable for you to begin your marketing on the exact day when you start selling tickets. Provide pre-launch content that will allow people to have a taste of what they will see at your event. For instance, you can host a free webinar, create a free online course that runs for a couple of days, make video presentations, or host a question and answer session. All these could boost your ticket sales by as much as 40%.
No matter how much people desire to attend your event, many of them will not take action and book for their tickets until the deadline. This may not be helpful to you if you need to book for a venue based on the number of people you are expecting to attend the event. To avoid this, create scarcity with various tactics: reduce the number of tickets at a particular price, place a short deadline for ticket sales, or provide an incentive (lower price) for those who act fast and buy tickets early. This will create a perception of scarcity in the mind of people and push them to commit themselves.
Make Contact With Attendees Before They Arrive
Do all you can to connect with your delegates and attendees before the D-day. Just before the event starts, you can ask all the delegates for their Twitter handle and then tweet a thank you message for buying tickets. You may also host a Twitter question and answer session that involves some of the speakers for the event. This could help you to create greater publicity for the event and enable you to sell the last set of tickets. In addition to social media, you can connect to delegates through email or by sending your corporate brochures through snail mail.
Personalize Your Brand
If you want people to talk about your event, you should add a personal touch to your corporate brand or logo. This is where you should consider using professional event staff. Instead of forcing your regular marketing department staff to stretch themselves to the limit, you can engage of Femmefatalemedia.com offering event staffing services. Event staff can serve as brand ambassadors or promotional models. Dressed in very attractive attire, these well trained people can distribute your corporate flyers and help you to introduce your product and services in a very warm and friendly manner.
The beauty and attraction of these promo models puts a face behind your brand and encourages people to make buy. Making use of Toronto event staffing has helped companies who come to the city to host events to attract more leads and make more sales. After the event staff have introduced your products and services, your regular salespeople can conclude the discussion and close the sale.
Follow Up on Your Leads After the Event
Follow up is not always convenient after an event that took a lot of energy to organize. But it is one of the best ways to engage your event delegates and up sell them to new products or services. For instance, you can sell recordings of the event to people who want to share what they learnt with their friends and colleagues who could not attend the event. Following up your delegates will also help you to receive valuable feedback, which you can use to plan for a more profitable event in future.
With these simple tips, you can organise a business event that will help you market your products and increase your sales. If you start marketing the event early and you provide incentives for your target delegates to book on time, you can draw more people who will enjoy a unique welcome by promotional models and also purchase your products and services.