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The New Office Water Cooler?

ARA Content
(ARA) – When you want to take a break and socialize with your co-workers during the work day, where do you go? People used to head straight to the water cooler to chat, gossip and share stories; but not so much anymore. The "water cooler" of the 21st century may just be the candy dish.

According to the Life Savers Dish on Office Life survey (a national consumer poll of 1,290 adults who work in office settings), three out of every four offices share sweets -- and successes -- by having a candy dish somewhere in the office. Some are set up at the front desk, others in individual's offices or cubes. No matter where they are, find them and you may find "the key" to a company's success.

"The survey results are really revealing," says Hans Manning, brand manager for Life Savers. "We found out the majority of people who have candy dishes on their desks believe they are significant contributors at their companies. The survey also found that people put candy dishes on their desks not only because they want to share with others; but because it helps generate spontaneous conversation that fills them in on the inner workings of office politics, and being in 'the know' is good for your career." Candy dish owners make up just 19 percent of the survey respondents, but more of them got bonuses and promotions in the last year than their counterparts.

The survey shows that when it comes to the workplace, candy dish owners consider themselves more organized than their counterparts, and think of themselves as hard working, creative people who enjoy going to work every day. The candy dish's possible connection to success in the workplace isn't all the survey reveals. Other interesting tidbits: those who dish out candy on a regular basis are most likely to be female, Republican and married. One in ten candy dish owners say their manager is most likely to take candy without offering to refill the dish; and in terms of celebrities, Donald Trump, George Bush, Paris Hilton and Hillary Clinton would be least likely to refill the dish.

The survey also found that Cupid swings by the candy dish every now and then. Men are twice as likely to get asked out on a date while dishing it up, which makes sense because 69 percent of candy dish owners are female. However, just 6 percent of men use a visit to the candy dish as an opportunity to flirt with co-workers.

If you want to try out the career-enhancing technique of sharing candy with your co-workers, log on to www.candystand.com to enter the Daily Dish sweepstakes for your chance to win a dish from now until July 31, 2005. Or you can order one from the site with 2 UPC symbols from Life Savers and $3.95 to cover the cost of shipping.

About the Author
©2005 All rights reserved
Courtesy of ARA Content

EDITOR'S NOTE:
The total sample for the survey included 1,290 U.S. adults ages 18 and over who are employed and work in an office setting. Data are weighted to be representative of U.S. adults ages 18 and over who are employed. Interviewing was conducted online from January 26, 2005 to February 7, 2005. The margin of error for the total sample is plus or minus 2.8 percentage points.

For more information about the survey, contact Rachel Max at Coyne Public Relations at (973) 316-1665.

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