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Why your company should be doing business in California |
| California Report |
Whether you are a U.S. or foreign company, a CEO, board member, business owner, entrepreneur or marketing executive, if you are not marketing your products or services in California you should be.
Why do companies want to do business in California?
California is a huge and potentially very lucrative market, with an enormous and diverse consumer and business-to-business customer base, which spends billions and billions of dollars each year for products and services of every kind.
California Quick Stats:
Population
As of 2006, California has an estimated population of over 37 million. More than 12% of U.S. citizens live in the state. California has 8 of the top 50 U.S. cities in terms of population. California's population is larger than all but 33 countries
The indigenous languages of California number over 100 and show great diversity, making California one of the most linguistically diverse areas of the world.
Geography
Total area: 163,000 square miles. Larger than Germany. Third largest U.S. state, after Alaska and Texas.
length: 770 miles (straight line)
width: 250 miles at widest part
coastline: 840 miles
Climate
California has many and extremely varied climates. The Los Angeles area climate is Mediterranean, ranging from beaches to deserts to valleys to mountains. Los Angeles produces approx 330 sunny days a year, with little or no humidity. Summers here are very hot but dry, winters are mild with daytime temps fairly comfortable.
Economy
California's economy is the 7th largest in the world. California is responsible for 13% of the entire United States gross domestic product (GDP). California's GDP is about 1.55 trillion dollars annually, making it not only greater than that of every other U.S. state but also greater than most countries in the world.
Based on the above, who WOULDN'T like to do business in California?
Are you a U.S. or foreign company considering establishing a physical presence in California, using local agents, or marketing into California from outside the state via advertising, direct mail, face-to-face sales calls, telesales, trade shows, online marketing and/or other marketing methods? If you are, as with any new major market a company contemplates entering, make sure you first arm yourself with real "inside" local intel regarding local customs, language, politics and business practices; it can make the difference between success and failure. And, for California, your business model and marketing plan will definitely require adjustments ... BEFORE you launch.
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| About the Author |
©2006 All rights reserved
California Report is a confidential privately published business intelligence report that provides critical marketing information and analysis to companies outside of California, at http://california-report.blogspot.com
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