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10 Reasons Why People Don't Buy From You Online |
| Brett John |
Have a look at these reasons and it will help you to avoid common mistakes that scare the people from purchasing online.
People are scared of internet fraud.
Your site should make it clear what security measures you have in place to ensure the safety of your customers' information.
Risk of being dull web copy
Your website copy is not attractive and fails to entice visitors to become buyers.
List benefits of products and services rather than features. Try adding some testimonials, and make sure your headline attracts your target market.
You may not be offering visitors an incentive to come back to your website.
Most people will not make a purchase on their first visit. Try creating a free online newsletter or weekly specials.
Visitors do not know whom they are buying from.
With so many websites online, people are not sure whom to trust. Give them some background on your company, as well as clear and easily found contact information.
You only offer one or two payment options.
You should be able to accept all major credit cards, electronic checks, and other electronic payments. You should also offer offline methods of ordering such as money order or payment by telephone, for those customers who do not trust their personal information to the internet.
You do not appear professional or legitimate.
First impressions are everything. Your website should reflect the professionalism of your business. Make sure your website is neither too sparse nor too cluttered, and use easy to read fonts and colors.
You give away your freebie too soon.
Using freebies to attract buyers is a good idea, but you will not give them any reason to buy if you just give it to them. Make sure they are reading information about your products or services before you give them something for free.
You are not attracting the right people.
If your target audience is teenagers but your website is appealing to the middle aged, you will not be making very many sales.
You do not monitor, update, and change your website copy.
Survey your existing customers and find out why they decided to buy from your site. Use this information to help you update and revise your site copy to attract your target market.
People do not buy on the first visit.
Give your visitors a reason to buy now. Many people will not buy the first visit, but if you give them a special discount or weekly coupon, you may be able to get that sale.
So, take care of the above-mentioned points to boost the success ratio of your web site. Try to follow these general guidelines while website designing.
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| About the Author |
©2006 All rights reserved
Brett John is an expert writer and has been regularly writing the excellent web friendly eCommerce articles which help us to increase the web traffic.
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Be an optimist, at least until they start moving animals in pairs to Cape Kennedy.
Anonymous.
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C.D. Bailey
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