Business articlesThe virtual alternative – Why a virtual assistant and not an employee?
A Virtual Assistant is a business owner who provides administrative support and specialized services to assist businesses and executives with their overflow. A Virtual Assistant can handle any task that is usually handled by an in house employee.
How to solve these five issues of marketing strategy creation?
For anyone trying to grow a business, one of the first tasks is to map the competitive landscape. By understanding the market, your product and competition, you'll be able to react to opportunities as they arise.
The Bermuda effect: why clients mysteriously disappear?
You know the story: from the 70s onwards in the triangle of sea defined by Bermuda, Bahamas and Puerto Rico planes and big ships have inexplicably disappeared together with their crews.
Apparel sourcing from India and China
In the post-quota era, India and China are emerging as the major hubs for global apparel sourcing, mainly to U.S.A. and the European Union.
What is the difference between B2C and B2B?
How you browse a product line may be different, B2C may have a brick and mortar shop, catalog, website etc. B2B may have a factory, business type brochure marketing and sales information, contracts etc.
Turn your customer complaint into a positive
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer's complaint into a positive.
Are you designing it right?
Every company or organization is uniquely defined by its logo and a logo represents the company and the products/services related with it. When it comes to buying of products and services, people generally relate the logo with the products.
Avoid common mistakes in online store set up
One mistake that many make is trying to incorporate a flashy design in your store. The fact is that keeping your online store simple is one of the best tools for you and for your customers.
Web advertising secrets
Once you have decided on pursuing the administration of a website, you have to be open to the idea of web advertising. Practically, your website could not survive long if nobody would know that it actually subsists.
Strategic marketing for the mainstream audience
In a way, mainstream marketing could be compared to "niche marketing" and it does share some of the same characteristics. However, the key difference is defining the audience.
Why create a logo for your business?
You know you need to design a logo. Every business company in the country has a logo. It is a significant element in every trade's marketing campaign.
The paithani saree - a poem in silk
In an original Paithani saree, pure silk is used in the weaving of the body and pure gold and silver zari is used in the pallu and the border. The zari used in the preparation of the saree is specially procured from Surat in Gujarat.
Audio video marketing
Audio Video Marketing is being used a lot nowadays. And one of the reasons for this is that internet marketers are finding it difficult to reach people through traditional routes such as text emails and sales letters.
How to use solutions marketing techniques in non-profit funding
How can you present your non-profit program to committees so they understand the benefit and impact in the community? Easy. Use customer success stories, i.e. case studies.
Key aspects to consider while designing a business logo
Branding is the key to the success of any business. The logo, the name and the website are the core aspects of branding that can ensure the success of a business.
What makes for a quality business agreement - or a contract?
The contract is the foundation of doing business. Does that sound too formal to you? Is a handshake agreement good enough for many? Well, even though it may not be as air tight as, say, a contractor agreement, a handshake deal is still a contract.
History of fibre development
The fibres generated first were the natural fibres. In this category cotton, wool, silk and all other animal and plant fibres are included. These fibres were introduced first 4000 years back but their uses were continued till 1940.
Relationship marketing will increase customer ranking
Relationship Marketing is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers.
Many ways to help sell to a man or woman
Its been said, men are from mars and women from Venus. They both think very differently and hence, their thinking should be influenced by different methods
The risks management in offshore outsourcing
It is a well known fact that the offshore outsourcing (or any type of outsourcing for that matter) carries known and unknown risks. The important thing is to find out if your offshore outsourcing provider is aware of these risks