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Kids Holiday Wish Lists: What's Hot and What's Not |
| ARA Content |
(ARA) - If kids' holiday wishes come true -- and they usually do -- electronic gadgetry will be lighting up the tree this holiday season. According to the KidzEyes/Funosophy 2004 Holiday Wish List and Habits survey, 39 percent of kids said electronics are the best kind of present to get. Money was second best (28 percent) followed by the tried-and-true gift of toys (20 percent). Clothes (13 percent) ranked a distant fourth.
Kids not only know what they want, they'll do almost anything to get it. To ensure they get the gift that tops their list, kids said they would most certainly do their chores without being asked (45 percent), donate an old toy to charity (30 percent) or eat veggies without complaining (15 percent).
The KidzEyes/Funosophy 2004 Holiday Wish List & Habits survey -- conducted annually by KidzEyes, a specialized youth market research division of C&R Research -- uncovers kids' holiday wants, habits and perceptions.
"Gifts topping wish lists this year underscore kids' innate desire to be entertained wherever their on-the-go-lifestyle leads them," says Paul Metz, Vice President, C&R Research. "From hand-held games and portable DVD players to sophisticated electric scooters, kids are redefining the definition of toys."
"With the younger 6-8 year olds, toys are still king. However, it is clear that toys are merging with electronics," adds Nancy Zwiers, president, CEO and chief funosopher of Funosophy, a consulting firm for the toy industry. "In fact, many of the most wished-for 'toys' are electronic entertainment devices."
The survey unwrapped a variety of interesting findings, including:
* Show me the money . . . Kids said they would rather get a gift certificate they can spend themselves (64 percent) versus a gift that someone chose for them.
* Toys for tots . . . Toys are a can't-go-wrong gift as 35 percent of kids between the ages of 6 and 11 said the best kind of present to get was toys.
* It's on the list . . . Forty percent of kids want to put a cell phone on their wish list. Other electronics to hit the list include: a video game system (37 percent), computer software games (36 percent), a computer (35 percent), a digital camera (33 percent), a DVD player (32 percent) and a camera phone (31 percent).
* Little savers . . . Forty-one percent of kids said they save the money they get as gifts.
* Making a list . . . Seventy-seven percent of kids make a holiday wish list, with kids between the ages of 9 and 11 the mostly likely to do so (84 percent). Girls are more prolific in the list department with 82 percent making a list versus 72 percent of boys.
* Eight is enough? . . . Of those kids who make wish lists, 38 percent will put six to 10 items on their wish list this year. Less than one quarter of kids (21 percent) will only put one to five items on their list. A hopeful 9 percent have a long list featuring more than 25 gifts.
* Checking it twice . . . Of kids who make wish lists, 40 percent will change it once or twice. A confident 22 percent said they won't make any changes while 20 percent will change it four or more times. Girls are more fickle with 24 percent changing their list four or more times versus only 16 percent of boys.
* Hot shops . . . It's not just what to get kids but where. Kids prefer their parents shop for all their holiday gifts at a general merchandise store (39 percent), electronics stores (32 percent) or toy stores (25 percent).
* Mother knows best . . . When it comes to having the best idea for gifts, 81 percent of kids said mom definitely knows best.
* Post holiday spree . . . Half of kids who receive money as a gift said they spend it during January and February.
* Money bags . . . Nearly half of kids (47 percent) who buy gifts will spend between $10 and $20 per gift.
* Top dollar . . . Kids who buy gifts will spend the most on mom (43 percent). Kids plan to spend more on siblings (16 percent) than dad (10 percent) and friends (9 percent).
Trade in…Twenty-five percent of kids surveyed who have siblings said they would trade in a brother or sister just to see that number one gift under the tree this year.
To request more information about KidzEyes call (800) KidzEyes (543-9393) or visit www.crresearch.com or www.kidzeyesomnibus.com
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| About the Author |
©2004 All rights reserved
Courtesy of ARA Content
EDITOR'S NOTE
About the Survey
KidzEyes, a specialty research service of C&R Research, conducted the online KidzEyes/Funosophy2004 Holiday Wish List and Habits survey in two phases, the first wave between Sept. 16 and 22, 2004 and the second wave between Oct. 25 and 31, 2004. The information is based on a national sampling of boys and girls between the ages of 6 and 17 who are members of the KidzEyes online panel. The first wave of the study yielded 2,052 completed surveys, and of these same respondents, the second wave yielded 1,632 completed surveys. The margin of error in the first wave is +/- 2.2 percent and in the second wave is +/- 2.4 percent.
Based in Chicago, C&R Research is a leading market research firm. KidzEyes is one of several specialized services of C&R Research. For more information call (800) KidzEyes (543-9393) or visit wwww.crresearch.com or www.kidzeyesomnibus.com.
Funosophy is the preeminent brand-building consulting firm for toys and entertainment products. For more information visit www.funosophy.com or call (562) 436-5251.
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