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Make It Easier to Keep Your Weight Loss Resolution This Year |
| ARA Content |
Booklet Offers Great Tasting Recipes, Tips and More
(ARA) - Trying to lose weight in 2005? For millions of overweight Americans, New Year's weight-loss resolutions often come down to a simple, but extreme, answer -- no fat, no carbs, no fun. But now, at a time of year when many people are looking for an effective way to lose weight, a recent study suggests that following an eating plan that includes lean protein, monounsaturated fats and, yes, carbohydrates -- the complex carbs from vegetables, fruits and whole grains -- can lead to greater weight loss than a low-fat diet. The study, published in the Archives of Internal Medicine, showed that people who followed the "The South Beach Diet," lost nearly twice as much weight than people who followed a low-fat diet.
New Year -- New You
It is projected that by March only one in five people will keep their New Year's resolution to lose weight. By teaming up with the author and creator of the best selling "The South Beach Diet," Kraft is making weight management convenient and enjoyable. And, The South Beach Diet is a lifestyle that will make it easier to keep those resolutions.
"The New Year is an ideal time to start fresh and make a commitment to a healthy lifestyle," said Dr. Arthur Agatston. "My goal is to change the way America eats. And to do that, you need a variety of nutritious foods that appeal to everyone."
"The South Beach Diet" is not a traditional low-carb diet. Instead, it encourages people to eat a variety of foods, such as lean sources of protein, reduced fat cheeses and dairy products, whole grains, fruits and vegetables, while decreasing saturated fat and trans fats.
Life is Better on the Beach
A variety of Kraft products have a "South Beach Diet Recommended" button to indicate that the foods fit within the diet, making shopping easier and meal planning more convenient for many people. The "button" appears on favorites such as Boca Burgers, Kraft 2% Milk and Fat Free Singles, certain Oscar Mayer Deli Meats, Planters assorted nuts, and Light N' Lively Cottage Cheese, to name a few. For a complete list of products, visit www.krafthealthyliving.com.
"Our 'South Beach Diet Recommended' products provide consumers the added convenience necessary to make their New Year's resolutions stick," said Howard Brandeisky, vice president, health & wellness, Kraft. "These products are among people's favorites -- some of the great tasting foods they regularly add to their cupboards."
Kraft and "The South Beach Diet" Booklet
In January 2005, a new Kraft South Beach Diet booklet featuring delicious recipes, easy tips for choosing convenient, great-tasting products and more than seven dollars in money-saving coupons will be available at participating retailers. The 14-page booklet is free with purchase of two participating Kraft products while supplies last and is a great tool to help maintain those New Year's resolutions.
Win a Trip to South Beach, Miami
Find out firsthand how Life is Better on the Beach. Celebrate the New Year and New You with a trip for two to South Beach, Miami. Beginning Dec. 9, 2004 through Feb. 28, 2005, visit www.krafthealthyliving.com to enter to win the "Life is Better on the Beach" Sweepstakes. Or, hand-print your name, complete address and daytime and evening telephone numbers on a 3 by 5 inches piece of paper, and mail to: Kraft "Life is Better on the Beach" Sweepstakes, P.O. Box 1872, Elgin, IL 60121-1872. Mail-in entries must be postmarked by Feb. 28, 2005 and received by March 6, 2005. Limit one entry per registered user/e-mail address/stamped envelope per day. No purchase necessary to win.
SIDEBAR:
Cobb Lettuce Wraps
Prep: 10 minutes
2 large leaf lettuce leaves
1 slice Louis Rich turkey bacon, crisply cooked, halved
6 slices Oscar Mayer deli-style shaved smoked turkey breast
2 thin peeled avocado slices
2 thin tomato wedges
2 teaspoons Kraft CarbWell Roka blue cheese dressing
Top lettuce leaves evenly with bacon, turkey, avocado and tomato. Drizzle evenly with dressing. Roll up tightly. Secure with toothpicks, if desired. Makes 1 serving (2 wraps).
Nutrition Information per Serving: 150 calories, 10 g total fat, 2 g saturated fat, 30 mg cholesterol, 800 mg sodium, 5 g carbohydrate, 2 g dietary fiber, 11 g protein.
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