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How Webcasts can improve your marketing reach and reduce your costs |
| Michael Holdcroft |
The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.
As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.
One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.
With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.
The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.
By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.
A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.
Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.
This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.
At Conferentia, we use our VOIP Conference System to host regular Webcasts to show our prospects just how they can use Conferentia to do the same with their own products and services.
We have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.
You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours. It is easier then you think.
I recommend you visit one of our Webcasts and see for yourself. You will be surprised at the ease of use and I am convinced you will be planning your first Webevent within minutes of being online with us.
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| Quotes | Have you seen a tall, lanky dufus with a bird face and hair like the bride of Frankenstein?-Elaine, describing Kramer
Having major planets disappear is always a bad sign.- Jim Blinn
Great minds have purposes, others have wishes.- Washington Irving
Great spirits often meet violent opposition with mediocre minds - Albert Einstein
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