Starting a massage business from home is a relatively inexpensive venture. After all, once you have bought the equipment that you need, there is very little else that you need to pay out for as you are essentially providing a service. So, once you have obtained certification, what else do you need to do to make your home based massage business a success?
Make It Legal
The first thing that you need to do is make your business legal. You can either register your company yourself, or you can employ someone to help you do this. Contact your local authorities to make sure they are okay with you starting a home based business, and also contact your insurance provider as you will need to purchase additional coverage to cover the patrons that enter your business.
It’s best to evaluate your business expenses as soon as possible. Think about the upfront costs of things like massage tables, as well as the ongoing costs like oils and candles. Sites like therapyworlddirect.com are a good place to start your search for an idea of pricings. Once you have an idea of your costs, do some research on other therapists in your area and get an idea of the rates they charge. Once you have done this, you can work out how many clients you need to see each week, and how much to charge them, in order to turn a profit.
Unless you already have a good reputation in your area, marketing is going to be key to get your business off the ground. Purchase some business cards and hand them out to every client that you meet. Set up a website, and social media pages where you can interact with your clients and offer promotions. And create some flyers which list the services that you provide, and the benefits of each of them. The better you market yourself, the more clients you will obtain.
Consider Working Outside the Home
Whilst working from home is something a lot of people aspire to, you might also want to consider visiting clients at their homes. Even if you do this just a couple of times per month, you could increase your client base and the amount of money that you make. Every new client that you see could end up recommending you to more people, so it is always worth going the extra mile.
Keep on Top of Your Accounts
Finally, it is incredibly important to keep on top of your accounts. You could either employ an accountant to help you do this, or purchase some form of accounting software. By keeping a detailed record of your accounts, you can keep track of how much profit you are making, and decide on new action plans to make more money.
Starting a home based massage business is a huge achievement. Keep the tips above in mind, and take it slowly at first. The more you fully understand the industry, the more long term success you will have. Good luck!