The new year is upon us and we’re already looking forward to the rise of new trends, be they in fashion, music or even web design. The latter is one that’s of most interest to the folks here at Ideas Tap; whilst some web design trends are standing the test of time, others have been thrown out in favour of something completely different. Here’s a look at some of the hottest trends for 2015.

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Obscuring main menus

While it might seem to make sense to make everything as visible and transparent as possible in web design, one trend that’s slowly making its way into today’s websites are hidden menus.

The menus still very much exist, but instead, have to be ‘woken up’ when the visitor is ready to move on. This is great for those who want users to interact a little more with their sites and can be seen in action at Brian Hoff Design – check out the icon in the corner.

High quality photography

Indeed, stock imagery has its place within every facet of the design industry, but in 2015, this is being fazed out in favour of high quality photography. This can be tricky for small businesses with low budgets or little time on their hands, but the advantages far outweigh the disadvantages; a good photograph can really ‘sell’ a product.

Take, for example, the Ruby Fortune website – rather than promoting its gaming function with low quality stock images, it utilises high definition images of sports cars, giving it that all important aesthetic edge.

Longer screens

There was once a time where it seemed bad practice to have a whole heap of text on one page, and was instead preferable to have multiple links to other parts of the site. However, this was a time before smartphones – today, we are now forever scrolling, and so too are our websites.

The release of the iPhone 6+ was a huge catalyst for this – the screen size was increased from 124mm to 158mm, allowing for far more text on one screen. Indeed, it is far easier to carry on scrolling than it is to awkwardly try and ‘tap’ on a link to another page, and as such, webmasters are putting all their content on one page. Of course, this can be aesthetically off-putting for those who are visiting on a home computer, so web designers may be best advised to consider a ‘mobile version’ of their site.


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