Recent research by UK money saving website VoucherCodesPro.co.uk has revealed that the spending habits of the average Briton varies dramatically depending on where they live. It showed that Londoners most love eating out, whereas people in Northern Ireland prefer spending on alcohol. The research provides a clear insight into lifestyle habits of people across the country.

The UK based money saving website www.VoucherCodesPro.co.uk has recently released a new piece of research on the spending habits of people across the country. They asked participants what they spent the most and the least amounts of money on in particular, as well as how much they spent on these habits each week. The results paint a very interesting picture of people across the United Kingdom.
When asked “what do you spend the most on”, the results across the country were incredibly different. It showed that:

  • Transport was the highest expenditure of all, particularly in the South East, where people spent an average of £74.80 per week.
  • People in London and Northern Ireland spent the most on food and non-alcoholic drinks, at an average of £57.90 per week.
  • People in London also spent a lot of hotels and restaurants, averaging at £53.30 per week.
  • People in Northern Ireland spent a large amount on alcoholic drinks and tobacco, averaging £16.50 per week.
  • Finally, in the South East, people spent higher than average amounts on health, at £8.50 per week.

When asked what people spent the least on, the results were equally interesting. It was found that:

  • The lowest amount nationwide spent on health was in Wales, at just £3.10 per week.
  • The lowest amount spent on alcoholic drinks and tobacco was in London, at £10.10 per week.
  • The lowest amount spent on restaurants and hotels was in Wales, at £31.80 per week.
  • The lowest amount spent on food and non-alcoholic drinks was in the North East, at £47.50 per week.
  • The lowest amount spent on transport was also in the North East, at £50.10 per week.

Wallet full of pounds

This research shows a clear difference in lifestyles and habits of people across the country. Naturally, many lifestyle choices are not quite choices, but rather abilities. For instance, people in the North East and Wales are more likely to live in areas of high deprivation, which means they are unable to spend as much on life’s little luxuries such as eating out and spending time in hotels. People in London do spend far more than the national average on hotels and restaurants, but this may also be due to the fact that they may work in London, but live somewhere else altogether.

As such, the research, while revealing, also lacks a number of clear insights. It would also be interesting to correlate this date with other pieces of information. For instance, people in Wales spend the lowest amounts on health, but it doesn’t show whether this is because they are healthier overall, or because they are less likely to be able to afford high quality health care.

“The research was very interesting and certainly showed which areas we should focus on as a money saving website”, says a spokesperson for VoucherCodesPro.co.uk. “Since the internet has become more localised, we will need to focus on advertising our vouchers for alcoholic drinks more strongly in Northern Ireland for instance. At the same time, we want to make sure that people have a greater ability to enjoy some of the finer things in life, so we will need to ensure our vouchers focus on those people who would otherwise not be able to afford certain things.”

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