HomeBusinessKey Elements of Reputation Management and Brand Identity

Key Elements of Reputation Management and Brand Identity


If somebody leaves a bad review about you or your business online, it can be incredibly damaging. Luckily, through good reputation management services, you are able to mitigate some of this. However, this should be done by a professional reputation management consultant. People like that have a huge amount of expertise in terms of improving reputations and increasing brand loyalty.

The Aspects of a Positive Online Identity

There are three elements to creating a positive online identity:

  1. Marketing

  2. Customer service

  3. Public relations

Old brands

Looking first at marketing, this helps a business to create a positive and clear brand image. By having that clear image, it is also easier to develop a good reputation. This is what a good reputation management consultant can do for you. They will achieve this through blogs, social media and more.

Then, there is customer service. Businesses must at all times be responsive to any comments and feedback their customers leave, whether positive or negative. While it is generally the responsibility of the business itself to do this, a consultant can take on a lot of this work or at least show how it can be managed properly. A reputation isn’t damaged by someone saying something bad. Rather, it is damaged by not responding to that comment and hoping it will simply go away on its own. If a customer sees a piece of negative feedback, but they also see how you have tried to address that, they will be far more willing to look past the issue itself.

Finally, there are public relations. Planning this strategy properly is vital to the protection of your brand. It helps to prevent damage and it helps to rebuild a reputation if it has been destroyed in the past. Good consultants will first start by looking at what the current brand images is and will then suggests ways of improvement. Much of this is actually local search engine optimization, where they will try to make sure anything positive about your business will be found before anything negative. However, this must be done by using a strategy that can be applied again and again.

Thanks to the internet, people can find and spread information quicker than ever before. On the one hand, this is a positive thing because it means it doesn’t take as long anymore to build a positive reputation. At the same time, however, it has made it much easier to destroy a reputation as well and it takes longer to build it back up from there. Unfortunately, a comment may be slanderous, it may still be seen as true and end up destroying a business.

A popular method of creating a more positive image is by engaging in excellent SEO practices. On the one hand, you will be encouraged to address any negative issues that are out there, but it will also be about promoting all the positive elements of your company, so that those are found first.


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