Video marketing has become all the rage these days.
Think about it. How often do most people choose to read over watching television?
As humans, we’re hardwired to feel attracted to things that are more visually appealing, which is why videos have taken off in recent years.
One type in particular that I’d like to talk about today is the explainer video. These bad boys are short (usually 60-120 second), animated films that visually teach viewers all about your product or service.
Besides the obvious of grabbing a potential customer’s attention, let’s review 3 other reasons why your business needs an explainer video.
Clearly Define Your Product and Objective
We all know how easy it is to misinterpret words on a page. You don’t see the writer’s body language or tone, so how could you possibly get it right 100% of the time?
You can’t, and that’s why video sends a much clearer and concise message.
When you create an explainer video, you get to be in complete control. The user’s experience can be crafted using a blend of audio and visual effects, while weaving in your brand’s intended message.
You also get to show your visitors what makes your product unique and distinguishable from your competition. If done in writing, this can often come across as gloating and off-putting.
Explainer videos are multi-dimensional, which makes them so much easier than writing to clearly define your product and objective.
Instantly Make Your Website More Interesting
Hundreds of thousands of websites are created every single day. Think about that. How is yours supposed to stand out from the crowd?
This is a major reason why many websites flop. It’s simply too daunting to make them traffic-worthy.
Creating an explainer video can be an excellent way to set your website aside from the rest. Visitors to other websites will be skimming through the same old boring copy they see everywhere else, while your visitors will be entranced by the animated clip on your home page.
If you don’t believe me, I strongly suggest checking some of your toughest competitors. You can use a free SEO checker to find their top performing pages.
Then, you can validate for yourself which of those contain video. My bet is that the majority of them will.
Videos create a fun, engaging experience that writing just can’t compete with – an important factor in our world of ever-decreasing attention spans.
Show off Your Brand’s Unique Personality
Nobody likes a boring business that’s just trying to sell them something. Sure, it might work once, maybe twice, but the way lifelong customers are created is through powerful branding.
People like connecting with other people, which is why your unique personality – the man (or woman) behind the business – is so important.
With explainer videos, you have the perfect opportunity to give your potential customers a good feel for who they’re going to be buying from.
If you have a good sense of humor, let it show in the video. People love to laugh.
If you’ve got a hardship that you’ve overcome to get where you are, share it. Everyone loves to hear about other people’s challenges because we all have them.
Online businesses are especially tough to build trust with, you don’t get the 1-on-1, face-to-face interactions of a brick and mortar type business.
An explainer video can solve that, leading to more sales and more lifelong customers.
If you’re looking to spice things up and stand out from the crowd, explainer videos are a great way to do just that.
They clearly define your product and objective. They immediately make your website more interesting. And they allow you the opportunity to express yourself as the person behind your business.
Invest in making one today, and I promise you won’t be disappointed.