Every business has one thing in common: the desire to increase it’s level of performance under larger operational demands, and achieve higher revenue.
But many companies struggle to align their people, processes, and technology to achieve this goal.
If you intend to scale your business, you need to use marketing automation.
In case you aren’t familiar with the technology, marketing automation allows companies to streamline, automate, and measure marketing tasks and workflows so they can achieve operational efficiency and grow revenue faster.
It’s software that allows you to reduce human error, measure and optimize your campaigns, and cut down on human error.
What skills do you need and how complex is it?
The only thing missing from the above infographic is digital advertising and SEO.
Each of those fields are complex in their own way.
Analytics is growing in importance every year, and so is the talent gap.
If you have the ability to sort through data and make business decisions based on that data to optimize your campaigns, you’re one step ahead of the competition.
Which platform to use largely depends on the size of your brand.
Some platforms are tailored specifically for social media, while others are made for analytics.
So, when you’re designing your campaigns, you’ll have to consider your goals, and which automation tool is suited towards that goal.
Here are 5 Marketing Automation Tools That Can Change the Way You Do Business
Some entrepreneurs consider social media marketing as “the next big thing” while others see it as a temporary buzzword with no practical advantages and a steep learning curve.
Social media has developed this reputation as an unprofitable marketing interest, but according to Hubspot, 80% of marketers have indicated their SMM efforts increased traffic to their websites.
So how can you take advantage of this?
Finding and sharing remarkable content, interacting with influencers and thought leaders, and sharing your own content can be a huge time suck if you’re doing everything manually.
Hootsuite is SMM tool that allows you to:
- Monitor multiple social media accounts in one place
- Schedule posts in advance
- Monitor analytics data
- Social media listening
- Has a plugin that allows you to share content or tweets you’ve stumbled upon in seconds
- Tag and interact with other social media accounts
After planning your SMM campaign, you can automate each task, sit back and watch the results pour in, and make adjustments to your campaign accordingly.
It’s no secret that social media is a marketing channel that if leveraged properly, gives your brand a human voice, so using a tool like Hootsuite is important if you plan on taking social media seriously.
Content marketing, and it’s more particular cousin, inbound marketing, are marketing practices small business owners with a limited budget can use in order to grow their audiences.
A bigger audience = more revenue.
But creating assets and resources in the digital space, managing those assets, and then tracking them is highly impractical if you’re doing everything manually.
Hubspot is famous for coining the practice of inbound marketing. It’s what they’re known for, so it’s no surprise they’re the highest rated marketing automation tool based on the G2 Crowd Grid Algorithm.
Hubspot is a marketing automation tool that features:
- Lead management
- Email campaign management
- Full-funnel analytics
- CTA measurement
- Multiple 3rd party integrations
Hubspot’s marketing software is almost a one-stop-shop for your content marketing automation needs.
It’s a bit pricey for some small business owners and may be a bit impractical because you probably won’t need to use all those features you’d be paying for.
On the flipside, larger corporations that still practice outbound marketing may not find Hubspot suitable to their needs.
Marketo is a powerful and easy to use cloud-based software that gives companies of all sizes the ability to drive revenue and improve marketing accountability.
They’re the leading cloud-based marketing software and are an active voice in content marketing circles.
Marketo features a few tools other automation programs lack, such as:
- Mobile marketing tools
- Precise A/B email testing
- An engagement engine that tracks and learns online behaviour
- A community of marketers who share resources
- “Smart Lists” that allow you to find groups of people using filters
- Integration for mobile location based data
Infusionsoft is the leading sales and marketing software for small business owners looking to organize their digital marketing campaigns, grow sales, and save time.
Digital marketing for small businesses can seem like a mountainous task, especially if you’re doing it brick and mortar style.
Infusionsoft makes it easy to automate repetitive tasks like billing and payment processes, and create and execute marketing strategy.
Many bloggers use it for marketing campaigns, funnels, and email marketing.
- Customer relationship management (CRM)
- E-commerce management
- Web forms
- Easy publishing and landing pages
- Email marketing automation
- Built-in metadata and keyword fields
It’s primary function is built to bridge the disconnect between marketing teams and sales teams, which is a well documented issue marketers face.
- Visitor tracking
- Lead scoring and grading
- Lead nurturing
- Automated lead assignment
- Real-time sales alerts
Marketing automation is a powerful and necessary aspect for any business looking to scale.
Whether you’re a startup, a fortune 500 company, or a blogger, there’s a marketing automation tool priced and designed with your business in mind.
Do you use marketing automation tools? If so, what kind? What do you need out of marketing automation in order to achieve your business goals?
Let us know in the comments!