In today’s vast market of entrepreneurs and freelancers, branding yourself is crucial if you want to develop and display a professional, coherent identity that is unique enough to set you apart from your competitors.
If you always treat branding like an option rather than a necessity, it’s time to change your strategy. Branding is a vital part of your success or lack thereof. Moreover, branding is an excellent way to define what your business is for yourself and your potential clients. It helps you better understand how your freelance business (yes, you can treat your freelance career like a business) works and what you can do to improve it.
Branding helps you tap into that unique set of traits and quirks that make you unique, showing you exactly what it is that you should focus on and reveal to your audience. These copy writing techniques will be the ones that will ultimately attract new clients and projects. Not to mention, they can help you grow your reputation, which can ultimately lead to more writing projects.
With that in mind, here are a few tips to help you make better use of branding and slowly build the reputation of a top freelance content writer.
Build a Website or Blog under Your Name
When you apply for a new project or when someone recommends you to a potential client, the first thing they do is Google your name.
Make it easier for everybody and put all the relevant information about you and your projects in one place, on a professional-looking website with it’s domain under your name. That way, when people look for your name, your official website will be the first one to appear in their searches. Do this as early on as possible, to make sure that you claim your name before anyone else does.
Don’t forget about social media presence, whether it’s Facebook, LinkedIn, Twitter, or all of them. Maintain a professional, cohesive image all throughout these channels. Add real, professional pictures of yourself, a short introduction about who you are or a bio, an e-mail address and other forms of contact, people can use. Social media platforms are also a great way for good advertising. It’s not uncommon for people to recommend or praise the services they like on their profiles, so this becomes an extra way of promoting yourself as a skilled content writer through reviews or content sharing.
Connect With Like-Minded People
You’ve probably heard a thousand times about the importance of networking. And for a good reason! Networking one of the best ways of promoting yourself, especially in a space so crowded like content writing.
Connect with people on social media, appreciate and praise what they have to offer (but do it in a genuine way, or else everyone will see right through you!), comment on their blogs and engage in discussions about topics of mutual interest. Slowly start to form relationships with other people that you know could potentially help you get more writing gigs. Think long-term – relationships don’t develop overnight, so you’re going to need a lot of patience, but it will be worth it in the end.
Make sure to keep the following rules in mind when networking:
- Give and Receive –If what you’re looking for are meaningful relationships that could transform into profitable writing projects, then you need a win-win approach. Make sure that before you ask anyone for anything, you either help them first or at least know you have something of value to give in return.
- Mix with the Right People –Sure, it’s important to have a lot of connections, but don’t go into business with just anyone, no matter how popular he or she is within the industry. Make sure they can bring in projects that fit your skills and personality.
- Don’t Cross Lines –Maintain your ethical principles, even when you find yourself in situations less than ethical. Save yourself the trouble of living with the guilt just for a few projects you’d have probably got without taking any risks.
Last but not least, the way you treat your clients during and after projects speaks volumes about professionalism as a content writer. Be respectful of them and their time, and deliver the content when expected. Communicate with them in a professional manner, ask for feedback, and let them know in advance if you’ve encountered any problems with the completion of the project.
Most people are familiar with branding on business-level, but branding is becoming just as essential at a personal level as well. Keep these tips in mind if you want to get more writing gigs and grow your freelance career.