With the first quarter of 2017 behind us and the second quarter well underway, there are some trends that are starting to pop up in terms of digital marketing. This should come as no surprise to anyone who follows digital trends since technology is advancing and changing at breakneck speeds nowadays. If you’re looking to make some changes in your marketing plan for the rest of the campaign, then you may want to take notice of these top trends.
It’s All About Customer Experience
While customer experience has been growing for a while now, never has it been so important. If you’re looking to grow your company, brand, traffic on your website, or your profits, it seems like it needs to come back to the customer experience from a digital standpoint.
Companies need to be thinking about such things as delivering customized content automatically, building their customer profiles and adding more content to it, putting their customers’ needs and wants first as they develop their digital content, and questioning how they can better connect their brand with people. Even though this is a “trend” when you think about it, it’s really nothing new. It’s about putting the customer and their needs first, just in a digital sense.
Look for New Forms of Native Advertising
Native advertising isn’t being wiped off the list. In fact, it looks like it too is trending for 2017. It is expected to benefit from little changes here and there that will give it a different feel and hopefully capture its target audience.
Embrace Facebook in a Big Way
We all know that Facebook was a pioneer when it came to social media, and with that said we also know plenty of others have since popped up. For 2017, though, you want to make sure that you focus on Facebook. This social network is still one of the best ways to connect with people in customized ways.
Because Facebook ads allow you to target your audience, there is really no better tool out there. Top digital marketing agency Single Grain knows better than anyone just how important Facebook is to digital marketing, which is why they offer all kinds of services for their clients wishing to get onto Facebook. If you’ve wanted to break into Facebook Live, which offers more ways to engage with people, then they can certainly help you to do so.
Prepare for Live Video Streaming
While live video streaming isn’t new, it has been going through changes and improvements on its quest to become the next “big thing”. It looks like 2017 could be the year where the technology is ready and internet speeds can offer what audiences want and deserve. Live video streaming will open all new doors that companies will be able to take advantage of.
An Exciting Year to Come
With so many different trends popping up for 2017, it looks like it could be a very exciting and fruitful year in terms of digital marketing efforts, tools, and techniques.