These days if you want your business to flourish, you need to have a website up and running. If your website is the best that it can be, you’re much more likely to get noticed, and therefore increase your sales.
IdeaRocket, a professional whiteboard animation company suggests using novel ideas so your website stands out. Making your website as unique as possible could attract attention, but it also needs to be easy to navigate, and not too ‘Busy’.
So how can you realistically get your website noticed? Here are a few tips to help your site get the attention it deserves:
Opt For A Clean And Modern-looking Theme
If your website looks like it needs to be updated, it probably does. Visitors to your site will notice if your site doesn’t look as modern as some do. You may offer the best customer service around, but if your site looks old, you could be missing out.
Opt for a clean and modern-looking theme that breathes new life into your website, and your business. Stay away from adding slides to your site, and keep it looking clean, without being overly minimalist.
A great way to get your site noticed is to add a blog page, and use some relevant keywords in your blog. Think about what your customers need to enter into a search engine to find your website, and add those words to your blog posts.
For example, if you sell fireplaces in New York, almost every blog post should contain the words ‘Fireplaces New York’, ‘New York fireplace’, or another combination of words.
When you use the right keywords, your page is more likely to get noticed, meaning it will rank closer to the top of any search engine results page.
Advertise Your Web Address
If you don’t tell your customers what your web address is, they won’t be able to find it. Add your web address to every piece of marketing material you send out, so customers know where to find you.
You might also want to think about offering customers a special deal if they shop online. This is a great incentive that can get your website noticed, and move further up the search engine results page.
Continue to offer discounts, and online-only deals, as this will again help to boost your online presence.
Make Use Of Social Media
Setting up a social media account that is linked to your website can be an effective way to get noticed. Add your web address to your social media accounts, and remind customers where they can find you.
Update your social media accounts at least 4 times a week, and include a link to your website in every post. This will ensure you have more traffic, and start to rank even higher on the search engine results page.
Getting your website noticed need not be as difficult or as expensive as you think, particularly if you are offering something unique. Make those much needed changes to your website, and you’ll soon get noticed.