Relationships are the cornerstone of running a successful business. Never forget about the people who make it possible for you to go to work every day doing what you love. It’s a good idea to focus on strengthening relationships if you want to continue to thrive.

Don’t worry about past mistakes. Put your energy into making your business better in the future. Concentrate on the people who are there day in and day out providing you with business. Get comfortable facing issues your business needs to fix and address customer feedback. See how to build better relationships with current and past customers.

Host Events

Be proactive and host events that will draw in current, past and potential customers. This is your chance to mingle with the various groups and try to understand them better. It’s the perfect platform to wine and dine them and share a little bit about what you do. Come prepared to answer any tough questions and listen attentively to what your customers have to say about your business. Don’t come on too strong or you may rub your audience members the wrong way. Remember that you invited them to casually get to know you and your company better, without any strings attached.

Have A Conversation

Pick up the phone and talk to your customers. Surprise them with a phone call they never saw coming and ask how they’re enjoying their new product or service. Check in with them on a regular basis and see how they’re doing. Get to know them better by asking questions or taking them out for coffee. It’s good to know more about your customer’s lifestyle and what they like and don’t like about your products and services. A phone call or coffee meeting is a great way to show you care about what they think. It proves you’re treating them like a person and not just another number. Come prepared to talk, but also make it a point to listen and take notes.

Schedule Email Campaigns

Everyone’s on their phones and computers on a daily basis. It’s a good idea to touch base with your customers through technology. One way to get in contact without being too intrusive is to schedule email campaigns that go out automatically. Get more information about the process by reading, what is marketing automation? You’ll learn more about the type of campaigns to run and what you need to get started. Use email to build your brand, promote a new product or service or announce an event.

Communicate Often

Make it a point to stay in regular contact with customers. Open communication is key to building trust. The more trust you can build with current and past customers, the more likely it is that they’ll want to do business with you. View every interaction with a customer as a chance to improve and strengthen the relationship. Never underestimate the power of one contact to make or break the foundation you’ve built with that person. Keep customers in the loop of any major changes and promotions you’re offering. Send feedback surveys and take their critiques seriously. Implement any necessary changes based upon their responses. You need to be there to ask the right questions and dig deep to figure out their true feelings. Talk openly to your customers and let them know you’re available, should they have any questions or concerns.

Reward Loyal Customers

Loyalty is a big deal because it’s what brings you repeat business. This is the kind of customer you want to put a lot of your energy into satisfying. These are the category of clients who are going to keep coming back if they remain happy. Celebrate their loyalty by sending a coupon, notice of a special event, helpful insights and advice, or news they can use. These are all effective ways to get in contact with loyal customers and show them you appreciate their business. Host a customer appreciation day and be generous about feeding them and giving away free products or services. These small gestures go a long way.

Address Customer Complaints

Never turn your back on a customer complaint. Always address it head on with poise and grace. Figure out why your customer is upset and what you can do to remedy the situation as quickly as possible. Brushing grievances under the rug only makes them worse down the road. Clients want to know you respect them and are willing to hear them out when they’re feeling frustrated. Give customers an outlet to express their complaints so they don’t go unnoticed. If they’re ignored, you risk having those people stop doing business with you without even having the chance to address their concerns.

Focus on Customer Service

If you want to build relationships, then you have to put a big emphasis on delivering excellent customer service. This is an area where your business has the potential to really shine if you train your employees and make it a point to resolve issues quickly. Letting customers fall through the cracks when they’re contacting you for customer service needs will leave a bad taste in their mouth. People remember the positive and negative interactions they have with a company. Make it positive and they’re likely to go rave about you to their friends and family. Let them do the selling for you and advocate for your business. Understand that poor customer service will give you a bad reputation and your relationships that you worked so hard to build will slowly start to dwindle.


It’s not easy to build strong business relationships. It takes a lot of hard work and patience to see them come to full bloom overtime. Remember to address your different customer groups, past, present and potential, with tailored approaches. Treat each person as a human being and not another statistic in your book. These are small details that go a long way in helping your business to succeed. This is how to build better relationships with current and past customers.


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