If you run a business then you need to have a solid marketing plan to be able to generate business. And in today’s world where smartphone use is at an all time high and people want to do their shopping online, your digital marketing game has to be strong to survive.

You might well have a traditional company with a great reputation but more and more people are using the internet to find business services and the number of internet users is increasing all of the time. So you really do need to have a digital presence if you are trying to attract new business unless for example, you can rely purely on people walking into your shop.

Setting up a website is easier than it used to be. There is no need to have a degree in website development to be able to set up a basic website, although of course it would help. The demand to get websites set up quickly and easily has led to an influx of tools and templates that help people without coding skills to set up a website. There are plenty of hosting providers that offer a website tool builder that makes it a lot easier to set up a basic website.

Which brings us to our first point – getting the right hosting company to make sure that your website is well supported. Different hosts provide completely different levels of service, so you should spend some time to understand exactly what you are getting with each one. There are also different types of hosting providers, you can get free hosting services, shared hosting and dedicated hosting amongst others. Each type offers different levels of service, so you need to find the one that will match your website requirements.

It helps to read reviews to find out which hosts will work out best for your website, so there are some that suit small businesses and others that are more appropriate for larger businesses or ecommerce sites for example.

The next thing that you need to consider is who will be doing the updates to your web pages and content. Even the most basic sites will require updating at various points, so you should try and get a content management system that is best suited to the way you will be updating content. Will you use WordPress or one of the other CMS that are available?

Another factor that should be considered before you start creating content is search engine optimisation. This is a really fundamental aspect of marketing your website. Having a website that is SEO friendly will enable more people to find your website, as your website will appear higher up in the search engine rankings. There are a large number of factors that contribute to how SEO friendly a website is but it will definitely be worth your while trying to understand these various factors.

You can find out more details about SEO through a number of experts including Moz.com. There are a set of general SEO principles that you can follow to make your website and all of its content well liked by the search engines. So find out all about using keywords, setting up your website navigation, how to produce high quality content etc. before you build your website. Then you can create all of your content with SEO in mind instead of building a website and having to go through it again to check how SEO friendly it is.

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