There are different tactics that most small businesses use to increase sales by first achieving quality SEO. Internal linking of articles within your website is one trick that seems to work when you want to drive traffic to your site. Remember that, a lot of traffic to your site does not imply quality leads or higher conversion rate. If the readers do not find your content relevant, then they will not convert in you buying customers. A good marketing agency will offer to link your old articles with the new ones. This way, you send a lot of traffic to your new articles with fresh and more up to date content which are more relevant. Other SEO tactics in this category include:
Upload thought-provoking content in a consistent manner
Quality has to be your main goal when coming up with topics and content for your customers. The content has to be thought-provoking in a way that makes your readers find the content interesting. When you achieve this, you will be able to engage them in a blog site or social media. You can hire a seo agency to do a keyword research for your content and optimize it for quality SEO.
Include social share buttons at the bottom of your page
It helps you to increase engagement for your leads. The social buttons have to be large enough such that they are easily visible. Once a visitor to your website reads you content, they can click on one of your social buttons in order to follow you on social media. From there, you will be able to engage with them and thus increase brand awareness for your business. A strong brand will result to trust among your prospects and thus better SEO.
Make sure your site is mobile responsive
When it comes to shopping or browsing the internet, most people have turned to their mobile devices. The devices have become readily affordable and thus almost everyone has a mobile phone that can access the internet. It is thus wise to deign your website to be mobile responsive in order to attract the larger population using their mobile devices to shop and browse the internet. Start by consulting a marketing agency on things to include during the design process of your site or store in order to achieve quality SEO.
Ensure your site is easy to navigate
It is usually an asset if you can make your site presentable. However, the real asset is how you design your layout. It has to be easy to find anything that you want. Customers have to access your site and within some few minutes, they should be able to find what they were looking. If you are running an online store, it is good to have a powerful search feature. This will make it easy even for a first time customer to find an item they were looking for. You can opt to include categories and subcategories for what you are selling to make it easy for your customers to shop online.