Although it is possible to optimize your site for SEO without any help, sometimes there is no harm in getting a little bit of a boost from the many SEO tools out there. It should be an ongoing effort to improve your website organic search rankings and it can be pretty time consuming.
Some of the tools can cost money, but there are also many free SEO tools out there, each that have their own uses and benefits.
Google Analytics is a must for every website as it provides you with the information to help understand how visitors interact with your site. It delivers great data about your organic traffic which can be used to monitor performance. If you notice any changes in performance, then you can move onto finding what is causing the changes.
Google Search Console
This tool helps you see what your site might look like in a search, and then allows you to influence different elements of the results. It also informs you of any errors that have occurred and offers various improvements. There are a huge range of things that this tool can do and is actually available inside the Google Analytics interface.
Bing Webmaster Tools
Yes, Google does take the hot spot when it comes to search engines, but Bing is also still a much used platform. Bing SEO should not be overlooked. This tool provides a great ways to see how your site is working on Bing, and provides indexation, crawling, keyword optimization and much more.
Screaming Frog’s SEO Spider Tool
This tool offers a website crawling service, where with the free version you can crawl up to 500 pages. It can tell you important snippets of information such as which pages have duplicated title tags and which pages are missing out on tags entirely.
Another one from the search engine giant, Google Trends, provides its users with data of predictions of the future. Knowing where your particular market is going can give you the edge over any competition.
The tool shows the changes in search volume for various topics and search terms. Using this tool regularly will ensure that your content is always current and that you will always be one step ahead in your market.
To learn more about the ins and outs of SEO, check this fine collection of stats and trends: