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The New York Times leaves Apple News to sell all its subscriptions directly


At the time of writing this article, we have filed a request for inclusion in Apple News for several weeks but have yet to receive a response. Let’s see if they’ll let us take advantage of the gap left by the NYT. 😀

Apple News loses the New York Times articles in its free version. In an article published in its technology section, the newspaper stops contributing by sending articles for viewing through the Apple app. The Times has cited several reasons, including controlling the relationship with readers and subscribers.

The Times, which has made winning new subscribers a key business objective, said Apple gave little room to direct relationship with its readers and little control over the business. It said it hopes to send its readers directly to its own website and mobile app so it can “fund quality journalism.

The newspaper seeks to improve the path that leads those readers to its domains. There, it can control the format, quality and message of its articles according to its “business rules”. So they no longer find meaning in their relationship with Apple News.

It should be made clear that the New York Times is referring to the free version of Apple News, different from the one that debuted last year. Under a subscription of $9.99 a month, users can access hundreds of magazines as well as The Wall Street Journal and The Los Angeles Times. The New York Times preferred to stay out of this service.
Apple News debuted in 2015 and has had a slow international rollout. Currently, it is only present in the US, Canada, UK and Australia

The newspaper’s six million paying subscribers (many of them in various offerings, i.e., only crosswordss) allow it greater independence from different revenue sources. The free version of Apple News has 125 million unique users per month. In its paid version, the publications have indicated on several occasions that revenues are modest (or, directly, irrelevant).

The New York Times had already reduced its presence in the free version of Apple News some time ago. With this move, it’s leaving the platform altogether.


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