Sony has joined the #StopHateforProfit campaign by announcing that it is withdrawing its paid and unpaid promotion on Facebook and Instagram – also owned by Mark Zuckerberg – until the end of July. This is an initiative by many companies to protest the inaction of the world’s largest social network in the face of hate messages and other forms of offensive content. Microsoft had also taken this decision – which has not prevented the closure of Mixer and the alliance with Facebook Gaming.
In recent weeks, many companies such as Coca-Cola, Honda, Puma, Starbucks, Levis and even more than 350 brands have followed this same path due to the proliferation of groups and content on Facebook that transmit hate messages to individuals and groups, and misinformation, an awareness that comes especially after the death of George Floy. This problem is not unique to Facebook, but Twitter and Twitch have taken more aggressive actions to limit accounts, warn of manipulated content or expel people with repeated hate messages.
The protest also highlights Facebook’s poor return to society, which earns $70 billion from advertising but does not moderate content from racist or xenophobic groups.