The impact that smartphones are having on the lives of billions of people is brutal. And it’s a tool with which you can do a lot of things. Among other things, you can buy. Something that is increasing simply because mobile phones are being used more and more to surf the internet.
The mobile phone continues to play an increasingly important role in the success of e-commerce. By 2021, mobile e-commerce sales are expected to account for 54% of total e-commerce sales.
In addition to using their mobile phone to make purchases, customers also use their mobile phone to research purchase decisions before they buy in the store or at a desk. It is estimated that 73% of customers say that they like to surf the Internet before making a purchase in a store. At BrightEdge, we have also been tracking the growth of e-commerce. We found that in 2017, 57% of all online traffic came from mobile devices and tablets, which has had a consequent impact on the nature of e-commerce.
Why Mobile Shopping
Customer convenience with mobile shopping has grown, and therefore the industry can no longer ignore the importance of the mobile phone in the world of e-commerce.
How can you optimize mobile e-commerce?
Mobile e-commerce owners like you should already be using a website that works with a site-wide responsive design model, but there are several things you can do to make your e-commerce site even more mobile-friendly.
1.- Make it easier for people to find your physical store
Since many people like to compare online purchases before they shop in the store, making it easy to make the leap from online shopping to shopping in person.
2.- Help customers understand the products.
Include mobile-friendly product videos, the ability to zoom in on images, and high-quality visuals to help customers understand your product and feel more confident before pressing the “buy” button.
3.- Make it easy for people to access payments
Payments can be a challenge for mobile phone users because it is often difficult to type in long number sequences, such as those needed for a credit card or check. Instead, you can offer people the ability to create an account on your site, where they can store their credit card information. You can also make it easy for them to use mobile payment options such as PayPal, Google Wallet or MasterCard MasterPass. One study found that offering these alternative options to users resulted in a 101% increase in conversion rates for smartphone users.
4.- Minimize forms.
Remember how difficult it is to write information on mobile devices. Minimize the forms on the page and automatically fill in what you can.
5.- Help customers understand the products.
Mobile e-commerce is fast becoming an industry staple. Brands must be prepared to serve these customers online and in the store. The first step in creating this extraordinary user experience is to ensure that your site is completely mobile.