If you have any doubts about whether these adaptations are worthwhile when it comes to improving your mobile marketing strategy, you can check the volume of mobile traffic for your e-commerce in advance.
We’ll use Google Analytics for that.
Go to the sidebar “Audience >> Mobile” and then “Overview”. There you can see the number of visits and what percentages are from smartphones, tablets or desktops.
If you want to go a step further, in “Devices” you can even see which devices they visit you with: iPhone, Galaxy,…
The rule, as you can see, is that the sum of mobile and tablet is slightly higher than the desktop.
If that’s the case for your website too, and you haven’t done anything about it to adapt to all those users yet… don’t wait any longer!