Think of yourself trying to make the most of your free time when you are using public transport or waiting for someone. I’m sure you’ve bought yourself something in one of those moments.
Our online shop must always be ready for a visit, no matter when or how it arrives.
Online shopping is a form of e-commerce that allows consumers to directly purchase goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the retailer’s website directly or by searching among alternative suppliers using a shopping search engine, which displays the availability and price of the same product in different electronic stores. Starting in 2020, customers can shop online using a number of different computers and devices, including desktops, laptops, tablets, smart phones and smart speakers.
An online store evokes the physical analogy of buying products or services from a normal “bricks and mortar” retailer or mall; the process is called business-to-consumer (B2C) online shopping. When an online store is established to enable businesses to purchase from other businesses, the process is called business-to-business (B2B) online shopping. A typical online store allows the customer to browse the company’s range of products and services, view photos or images of the products, along with information about the products’ specifications, features, and prices.
Online stores typically allow shoppers to use “search” functions to find specific models, brands, or items. Online customers must have Internet access and a valid payment method to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such as PayPal. For physical products (for example, paperbacks or clothing), the e-merchant sends the products to the customer; for digital products, such as digital audio files of songs or software, the e-merchant typically sends the file to the customer online. The largest of these online retail corporations are Alibaba, Amazon.com, and eBay.
Although mobile browsing has surpassed PC browsing, we still prefer the computer when shopping. It is very common to use a smartphone just to look and compare, but to wait to make the purchase from a computer. As you can imagine, there are almost an infinite number of combinations