When we are going to start a digital business or create the web for our company, it is essential to choose a suitable hosting service according to the objectives we have set. Let’s see why …

The hosting or web hosting is defined as “the service that provides Internet users with a system to be able to store information, images, video, or any content accessible via the web”.

In other words, it is a space where you can store files and information from your company’s website for your customers to access.

Why is it important to choose a good hosting service?

Some entrepreneurs make the big mistake of using free or very low-cost web hosting services thinking that it is not an important detail and that what is important is simply to have a space to put their page online and that’s it, but nothing could be further from the truth.

In general, the services that offer you free hosting include in your site advertising, redirections to steal traffic, viruses, etc.

If you really want to have a successful online business or an effective website that provides a pleasant experience to your customers, you definitely have to have a good hosting service.

What factors should be considered when choosing a hosting service?

In the market there are several alternatives for web hosting.

Depending on the type of project you are going to develop, you should consider among options such as: Shared Hosting, VPS servers, dedicated servers and Cloud Hosting.

These options vary in price according to factors such as capacity, performance and autonomy they provide.

Below, we explain the factors you should consider when choosing the right hosting service for you:

1. Capacity

Check factors such as storage capacity, number of email accounts you can create, number of pages you can host and number of databases you can create.

If your project requires constant uploading of multimedia content, such as images and videos, you definitely need a good storage capacity.

2. Performance

Server performance is influenced by factors such as memory and bandwidth (the maximum data transfer rate).

If server performance is low, your page will become slower as several users access it simultaneously.

If your project receives a large amount of traffic, you require a high-performance hosting service. If, on the other hand, your project is just starting, a basic server will allow you to support the initial traffic amounts, but your page will probably fall down the moment you have a peak in visitors.

Remember that the loading speed of your site influences its positioning.

3. Scalability

A good hosting service is flexible, adaptable and scalable, that is, it adapts to the needs of your project and allows you to easily increase your technical capabilities or migrate.

4. Integrations

There are many tools to enhance the capabilities of websites, including CMS’s, applications and plugins that can make your life easier when creating, managing and securing your projects. Make sure the hosting service you choose has these integrations.

5. Security

Security is important for you and your customers.

Make sure your service includes the SSL/DDoS certificate. It is essential for security and web positioning issues.

Also, look for a service that backs up your files constantly. If you have any problems, they can easily restore your site.

6. Location

It may seem like a minor detail, but it is not.

Try to hire a hosting service whose physical servers are located where most of your traffic comes from; this way you guarantee a shorter response time and your site will be more efficient.

7. Support

This is definitely an indispensable factor. A hosting service with bad support is a headache.

It is likely that you will need help during the installation process of your site, to perform some technical configuration or to solve some inconvenience, so it is important to have an efficient support.

Also, consider contracting with a company that offers support in your language.

8. Contractual Conditions

There are services that offer you the first month at a very low cost and then increase their price considerably. Others include permanence clauses.

Check the terms and conditions carefully and read the small print to avoid surprises later.

9. Price

Depending on your budget, check and compare between different options.

Some services offer discounts if you pay annually, but this is only a good decision for projects whose technical requirements do not vary much.

10. Trajectory

Finally, make sure you contract your service with a company that has a long history and experience. This will allow you to feel more supported and confident that you and your customers are safe.

Search the Internet for user opinions to be more secure.


As you can see, the choice of hosting for your website is not a decision to be taken lightly. Define very well the technical characteristics and needs of your project and investigate among different alternatives offered by the market. A good price can be attractive, but make sure that price is accompanied by the security and performance you need for your business.


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