The Shopify platform is a CMS or web content management system focused on ecommerce business. This platform serves as a niche market for those stores that want to adapt to the new times and make their way into the online business.
This application offers the possibility to create and customize the online store in an easy way and with hundreds of templates adapted to each type of business. But it is of little use to have an attractive website or offer excellent customer service if the customer can’t see us. For Shopify, as for any company that wants to stay and grow in the market, good SEO is key to the success of your brand. We show you how to improve SEO on Shopify.
Very few websites get a lot of traffic from minute one. This takes time, work and a good SEO strategy to get that boost we need. Grab a pen and paper and take note of these tricks to improve SEO on Shopify:
Table of Contents
1. Correct configuration.
For a good positioning is essential to carry out a correct configuration from the Shopify platform. If the foundations are not solid the infrastructure of our website will fail.
Your ecommerce website must be structured in a correct and easy to understand way. Not only for the user but also for Google. If the search engines interpret and understand easily our website will be better valued and, therefore, will improve SEO in Shopify.
2. Give usability the importance it deserves
A good hierarchy and logic when organizing and distributing categories and subcategories is key to the correct configuration of your website.
Our store must be intuitive, fast and easy to use. If the user gets lost among our content, redirects to poorly indexed pages or it takes a long time to load, we will be detracting value to our brand.
It is important that the user understands our website and feels comfortable moving through it. This will increase their visit time, decrease the bounce rate and increase satisfaction, as well as customer loyalty. If we optimize all these points we will improve the SEO positioning of Shopify.
3. Accessibility for all potential customers
All users regardless of their cultural, intellectual or disability level should be able to access and understand our Shopify website.
All users are potential customers, so our store must be suitable for all audiences. It is necessary to use a simple and colloquial language: the size of the letters, the overlapping of colors, the display of images … all this is key to improve SEO positioning.
4. Perform a keyword study
This is the most important point to improve SEO in Shopify as in any platform. It is necessary to make a study of the keywords or keywords and place them strategically in our online store. Title, descriptions, categories, tags… keywords must be present in all the important points of our page. Always incorporated carefully, with a logic and without abuse. Otherwise, it will work against you.
You can do the study in a more traditional way by observing the main searches, keywords used by your main competitors, etc.
Some platforms have a free trial subscription. Although you can access it for only a few days, it can help you in the first steps of your online store. If you want a more advanced study of keywords, it is advisable to use paid tools such as SEMRush, SEO Booster, SEO Manager or Plug In Seo, among others.
5. Correct copywriting
Valuable content is very important to improve SEO on Shopify. Complete, well-written descriptions, including longtails, will help search engines to understand the information we give to the user and position us better, as well as improve our quality and customer service.
6. Web and post updates
The continuous updating of our website is essential to provide new content of value to the customer, correct errors and improve SEO positioning in Shopify. It is necessary to optimize and renew the contents with a periodicity and, preferably, following a calendar that provides a sense to our actions.
An outdated website is a forgotten website. This will not only improve SEO in Shopify, but also the image that the customer has of the brand.
7. Image descriptions
A good description that accompanies your images is essential to improve SEO on Shopify. Believe it or not, these texts are also crawled by search engines so you can find traffic coming from the “Google images” section. Do not close doors, the more channels the more visits. In the same way, a bad description can penalize you.
8. Subscribe to the paid version
The trial option is free and therefore very attractive. But this version does not allow search engines to index our store correctly. This can cause you to lose a lot of traffic and gives your competitors an advantage when it comes to attracting customers. You need to subscribe to one of their plans in order to improve your SEO on Shopify.
9. Check SSL activation
SSL (Secure Sockets Layer) encryption is a security protocol for browsers and web servers that authenticates, encrypts and protects information sent over the Internet. Many users immediately abandon a page if they see that it is not secure.
It is usually activated by default. As in our business we cannot leave anything to chance, it is very important to check that this is the case. Otherwise the bounce rate will be very high.
10. Adapt to responsive web design
The responsive adaptation of our website to mobile devices is essential. First, because if it is not done properly, Shopify will penalize us. And, on the other hand, the user must be able to access our store from any device (smartphone, tablet, pc) without accessibility or usability problems. Otherwise they will abandon our website and will be a lost customer.