A corporate blog represents one of the best SEO positioning strategies to improve the visibility of the company’s website on the Internet.
Here are some of the most useful tips for writing a corporate blog, which will allow us to more easily meet the promotional objectives we have with it.
Publish news about your company
Some companies identify the corporate blog as a resource to obtain visits, without caring about conversions.
This is a mistake, since SEO without optimal objectives is not going to give us direct benefits. Therefore, among other topics, the corporate blog also has to talk about the company.
Of course, any novelty that can be included in the blog, has to be accepted to be part of the growing content that we will be publishing.
But even if you have nothing new to tell, surely there are services and products that you want to make known to your potential customers.
Talking about the company itself, its history, employees, facilities and similar topics should be part of your corporate blogging strategy.
Be consistent in your publications
Many corporate blogs fail to publish consistently and most of them blame it on lack of time.
In this situation, it is advisable to start little by little. It may seem scarce, but a monthly post is the best way to start a professional blog effectively.
Increase this rhythm to at least a weekly post and you will have an updated, informative and SEO-friendly corporate blog.
If you want to increase this rate even more, keep in mind that it is worth to maintain it in the future, because if you don’t do it, you may be penalized by the search engine. Moreover, you will also cause a negative impact on your audience, potential customers.
Take advantage of the blog for offers and promotions
The blog not only has to be informative, it should also be promotional. There are two main reasons for this related to SEO positioning.
To begin with, offers and promotions represent attractive content. Internal links could easily motivate an effective link juice, increasing the number of page views and the time spent by the user.
On the other hand, offers and promotions are more likely to be linked to by other users, especially in environments related to our industry.
Therefore, this content is an interesting opportunity to motivate a high value linkbuilding.