Electronic Arts has its sights set on the growth of the Battlefield saga. To this end, the company has made the first moves to prepare the new chapter of this war action IP: it has hired former Call of Duty general manager Byron Beede to head this property. In this way, Beede crosses “the enemy line” to work on the competing saga. Previously, he was also in charge of Destiny.
Byron Beede has joined Electronic Arts as executive vice president and general manager of Battlefield. In this way, the firm has valued his arrival as “a long-term strategic commitment to the growth of the series”. Within Beede’s career, we discovered that he also held the same position in the Call of Duty and Destiny sagas, and was one of those responsible for the launch of the “live” features of the saga, such as Call of Duty: Warzone and Call of Duty: Mobile.
As can be read on his LinkedIn profile, Beede has also been the director of global brand management at Marvel, before joining Activision Blizzard in 2009. Within this company, he has held several positions: he has been executive vice president and general manager of Destiny and, more recently, held the same roles for the Call of Duty saga. His signing indicates that EA is pulling strings to address the success of Call of Duty, placing Beede at the forefront of this strategy.
No wonder: in total, Activision has earned $1.2 billion from micropayments alone for the free-to-play battle royale Warzone and Call of Duty: Modern Warfare. In addition, the total monthly active players of all active CoD titles exceed 111 million users. Very attractive figures that EA probably also wants for its Battlefield.