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YouTube copies Twitch monetization and features to try to win back streamers

BusinessYouTube copies Twitch monetization and features to try to win back streamers

YouTube has seen how Twitch has grown by leaps and bounds to become the massive platform it is today, and has highlighted the relevance of streaming content, something that has not gone unnoticed by other competitors such as Facebook.

Now, YouTube has announced a series of changes to the platform that directly affect creators, and with which the company wants to continue competing in the field of live broadcasts. In addition, the platform has shown the 10 ways to monetize content it has available.

YouTube announced with the launch of Shorts the creation of a $100 million fund to incentivize creators to use the new format that was included in the video platform in the purest TikTok style. Now, that fund is open, and creators can receive payments from it.

On the other hand, the company has shown creators the 10 ways that exist to monetize on the platform and earn money with the content they upload to YouTube, and they are as follows:

  • Introduce ads during videos with YouTube Adversiting
  • Create exclusive content for YouTube Premium
  • Allowing featured messages with the Super Chat feature
  • Enabling featured stickers with the Super Stickers feature
  • Receiving Super Thanks
  • Creating a YouTube community, which includes monthly payment from users
  • Selling merchandising
  • Selling tickets
  • With sponsored videos through YouTube BrandConnect
  • YouTube funds for Shorts

YouTube has also announced that they are working on bringing more forms of monetization to the platform in various areas, such as membership gifts, i.e. the ability to gift a creator’s community entry to another user.

It has also announced the ability for creators to send their traffic to another live video after they finish their broadcast. These are two features that already exist on Twitch and with which the company wants to further rival the purple platform.

In addition, the platform has partnered with Discord to offer access to Discord Nitro for YouTube Premium users, and vice versa, encouraging the use of both platforms for their respective premium users.

“The success of games on YouTube will only be matched by the time, resources and investment we put into it,” reads YouTube’s statement, and it seems that they are putting a lot of effort into making their platform an ideal place for creators and users.


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