At this point in the 21st century, everyone knows that the times when you could get rich if you got a good record are over. The music business has reached a point where its product is not worth anything to consumers; Nobody wants to pay for the music and the normal thing is to download the music or tune the radios online (that thing called streaming).
However, the curious thing is that, while spending on recorded music has dropped to a third in the last fifteen years, the audience attending live concerts does not stop increasing, almost at the same rate as the price of tickets for the concerts in large venues of rock stars. Users no longer want to pay for music, now they want to pay for the experience.
We are not going to analyze whether this is good or bad for music (surely bad), nor are we going to analyze the causes that have brought us to the current status, or the possible remedies that could solve this situation. In an exercise in musical Darwinism, we will try to adapt to the environment, and we will see how it is possible to improve the takings of the concerts.
- Take care of your fans: the artists know that they have a particularly loyal group of followers who should be treated in a special way in the concerts. Give them guitar picks, invite them to chant the best known songs, or do anything else to make them feel special.
- Make your concert special. Do you know that Lennon and McCartney began to compose just because they did not want to play the same songs that played all the groups of Liverpool? Nowadays, any group has its own songs and instruments of a quality more than acceptable. That is why it is necessary to reinforce the scenery so that your concert is not exactly the same as the previous and the next. Have you ever tried a choreography? It is not a matter of dancing as choristers on the stage but, for example, that the guitar player moves to the audience when he has to do solo. Reinforce the event lighting, hire a specialist who tells you how to use lights, laser or smoke in your performance.
- Be punctual and finish your performance when people are excited. If you wait to retire until the public is tired of seeing you on stage, your next concert will be a failure. After a powerful entry, slow down (with softer songs) and go up to the final climax (with your most powerful songs). Leave the public wanting more.
Of course, these ideas have not included regular promotion because you must do everything your budget allows to do. It is also obvious that the musician must be the first publicist for his own performances, but you should not settle for what the manager or the owner of the venue tells you. Everything you can do to promote the concert will translate into a few more tickets: call the local radios, search music blogs and give them exclusive pictures, ask the supermarket cashier if she will go to your concert, use your accounts in social networks until the exhaustion to publicize the concert …