Lamborghini announces its ambitious electrification strategy. The big supercar brands are making the move to electric, although some, such as Ferrari, are still expressing doubts about full electrification. Stephan Winkelmann, CEO of Lamborghini, has explained what the manufacturer’s plans are. One for which they will invest more than 1,500 million euros over the next four years and represents an important turn in the business of the legendary brand of supercars.
Lamborghini’s big announcement has been the confirmation that they will launch their first 100% electric car from 2025, during the second half of the decade. Before that, in 2023, Lamborghini will bring its first mass-produced hybrid and by the end of 2024 its entire catalog will be electrified.
In a first stage comprising the years 2021 and 2022, the company will focus on developing its hybrid combustion engines and strengthening the presence of the Lamborghini Sián, its most advanced model and the brand’s first hybrid, with a capacitor system to store energy and the V12 engine with 819 hp. Alongside it, two new supercars with the V12 engine will be announced this year.
Between 2023 and 2024, Lamborghini will focus on electrifying its entire catalog. In 2023, they will launch their first series production hybrid car, as the Sián will be a very exclusive version. By the end of 2024, the company claims it will have completed its hybrid transition and by early 2025 will have reduced its CO2 emissions by 50%. This transition will cost the brand €1.5 billion, its largest investor in history, according to Lamborghini’s president.
The third and final phase comes from 2025, where they will launch their first 100% electric supercar, with a vision for a fourth model in the future to join the Aventador, Urus and Huracán. In addition to the exclusive Sián model.
In 2017, the company showed its ‘Terzo Millenio’ concept with super capacitors and a very futuristic look. It is not clear that Lamborghini’s first electric will look like this, but it may be a foretaste of this future electric supercar.