What is happening with Spider-Man: No Way Home is unprecedented in the big screen industry. Although Avengers: Infinity War and Avengers: Endgame also caused a lot of expectation, neither of them caused as much madness as the new Spider-Man. The phenomenon is such that, during the pre-sale, dozens of movie theater chains collapsed in the face of the impressive wave of fans eager to secure a seat for the premiere.
In the United States, AMC, one of the largest movie chains in the country, saw how its system could not handle the traffic and soon collapsed. The disaster was replicated to ticketing platforms such as Fandango, Regal and Atom, to name a few.
There are several circumstances that have coincided in time to generate this chaos. First, and most importantly, are the rumors that anticipate the appearance of Tobey Maguire and Andrew Garfield in Spider-Man: No Way Home. Being actors whose characters marked different generations, the interested audience is wider. Who wouldn’t like to see Maguire in the Spider-Man suit again in a new movie? A few years ago it was unthinkable.
On the other hand, it is clear that people want to enjoy a real blockbuster after being locked in for two years. While there have been some major feature films released in the midst of the pandemic, none of them, not even Marvel’s own most recent productions, come close to Spider-Man: No Way Home. Yes, this is the film the movie industry waited for to boost its revenues to levels not seen in a long time.
The big question that remains up in the air is: Will Spider-Man: No Way Home live up to an expectation that spiraled out of control? We’ll have to wait until December 17 to find out.