The strategies followed by the company of the President’s daughter collide with the message of America First
Ivanka’s office is on the 23rd floor of the Trump Tower. There is organized the campaign of promotion in social networks under the motto WomenWhoWork. But while US President Donald Trump is targeting firms that export jobs to countries with cheap labor, none of their items are produced in the US, and the business of the president’s eldest daughter benefits from employees with miserable wages .
That reality collides with this phrase in the recent book published by Ivanka Trump, speaking of a fair share of prosperity: “No one can suffer at the expense of others.” Six months after arriving at the White House, containers continue to dock in ports loaded with dresses, handbags or shoes made in low-cost countries. Ivanka would, in fact, be the first victim of her father’s protectionist policy because, like other brands, she depends on what she produces with cheap labor in China, Vietnam, Ethiopia, Bangladesh, or Indonesia.
The brand began as a line of jewelry outside the real estate business that carried his father and brothers. From there it expanded into the market for clothing, shoes, handbags and other accessories. The impulse came after signing a license agreement with G-III, the owner of Levi’s Strauss and working with Calvin Klein. Last year it is estimated that it generated $ 100 million in revenue from the Trump conglomerate.
The world of fashion is a complex and very competitive business, where margins are very small. That explains, according to the American Apparel & Footwear Association, that 97% of the items that are hanging from the coat racks in the stores in New York are imported. Producing mass in the country as professed Trump, is not possible due to lack of infrastructure and labor.
No matter who the president is, the jobs lost in the textile industry will never return to the US. “That’s the reality,” says the Worker Rights Consortium. The companies of the sector go always looking for the countries where the wages are lower and the more permissive regulation to produce extremely cheap. “That, unfortunately, is the standard,” they warn.