The numbers of the massive vaccination campaign are not what they were a month ago. After the essential workers, the elderly and those who went to great lengths to get their doses early, come those who view vaccination with reluctance. Or even prefer not to get vaccinated at all. It is to all of them that President Joe Biden wants to address himself, and he hopes to multiply the pace once again. The goal, as it was a month ago, is to reach 70% of vaccinated adults by July 4.

A summer of freedom. A summer of joy. “A summer of gatherings and celebrations,” Biden proclaimed. “An all-American summer that this country deserves after the long, long, dark winter we’ve all endured,” the White House occupant promised.

So far, 62.8% of the adult population has already received at least one dose of the vaccine, 55.9%, according to the website Our World in Data, while 47% are already fully vaccinated. These are splendid figures, at least compared to much of the world, but disappointing by Biden’s own standards.

To get an idea of the slowdown, it is enough to recall that in the US the average number of vaccinated in the last seven days has been 1.23 million. In the week of April 13, the country vaccinated an average of 3.7 million people. The highest peak came a month earlier, on March 13, with 4.58 million vaccinated in a single day.

So Biden, according to the White House, wants to mobilize the country in what he has dubbed National Month of Action. Among other things, the Administration will allow pharmacies to extend their opening hours, will campaign on social networks, will send Vice President Kamala Harris to participate in events around the country and will offer free childcare so that parents can get vaccinated.

He even plans to organize a championship between cities to see which is able to have the highest percentage of vaccinations on July 4. The vaccines will go to hairdressers, beauty salons, university colleges. “We need everyone,” Biden said. “The federal government, state governments, local, tribal and territorial governments, the private sector and, most importantly, the American people, to get to this 70% mark so that we can declare our independence from covid-19 and free ourselves from the control it has had over us, our lives.”

Perhaps the most spectacular initiative is that of the Anheuser-Busch group, the brewer that produces Budweiser, which has promised free beer to those over 21 if the U.S. reaches the coveted goal.

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