Tag: consumers
What’s the impact of corporate sociopolitical activism on a company’s bottom...
The impact of corporate sociopolitical activism on a company’s bottom line depends on how the activism aligns with the firm’s stakeholders, according to new...
Why Customers Want a Choice of Payment Options
Earlier this year, Morning Consult conducted a survey which revealed trends in consumer attitudes towards electronic payments and cybersecurity. Of the 2,000+ voters surveyed,...
Four trends that are transforming consumer behaviour
The modern day consumer is digitally literate, socially empowered, information rich and almost always limited in time. Consequently, consumers expect the world at their...