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Science confirms that wine tastes better if you think it is...

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There are numerous studies that show that the price of wine can change the perception of quality of the person drinking it. Most of them...

Three ways advanced marketing will make businesses thrive in 2021

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Companies are about to enter a stage of renewal never seen before. In this context, advanced marketing is emerging as a viable proposal that...

Going digital is not just about opening a website to sell

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We do not know how to improve the processes of many businesses. We do not know what tools we have to improve, to be...

What is mobile marketing?

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The concept of mobile marketing, as defined in Wikipedia, is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones,...

What is conversational marketing?

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What is a sale if not a conversation between seller and buyer? This interaction is much more evident in retail when the shop assistant listens...

5 monthly expenses to plan for when starting a business

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Starting a business can seem like a huge step to take, and in many ways, it actually is. It can change your whole life,...

The best ways to advertise your company

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As a new organization or old, everybody knows that the best way for your company to be noticed in the advertising world is through...

The true advantages of marketing your business on social media

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Most people agree that social media marketing is a good idea, and that it has enormous potential. After all, there are plenty of examples...

How to market a digital subscription service

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Starting a digital subscription service seems like a simple business model, but many businesses fail at it. For the service to work and bring...

How to build a great marketing plan

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The key to the success of any business sits largely with the effectiveness of its marketing plan. If nobody knows about your product or...
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