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Tips for investing in digital advertising after the coronavirus

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During the confinement, companies were more cautious about investing in advertising, as people could not physically go to the stores to buy. Thus, investment...

How to view your website’s mobile traffic?

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If you have any doubts about whether these adaptations are worthwhile when it comes to improving your mobile marketing strategy, you can check the...

How to distinguish between online students who guess and those who...

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Measuring the knowledge of students in online courses poses a number of challenges. Researchers from the Higher School of Economics and the University of...

Recipe for a successful business

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Most studies conducted on start-ups reveal that for every start-up that succeeds, there are three that fail. This means only a small proportion of...

3 old and new ways to build a solid online presence

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It’s more important than ever that your business manages to maintain a positive online presence, and maintaining your website and social media pages is...

Applying gamification principles in the workplace

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Gamification has increasingly become concept implemented in the workplace nowadays. Investopedia defines it as the action to incentivize people’s engagement in non-game contexts using...

You have your online store but do not have customers yet?

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Congratulations! You're now in the third step that any business must take to find the final fruit: the profit. The first step is the idea,...
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