We all know it. Whatsapp is the most used app and everyone receives a nice bunch of messages every day and belong to a few groups, some almost dead, some too much active. And everyone too asked where is the profit in this app and how they make money. And both feelings are true: the last december Whatsapp reached 700 millions of active users (connected at least once a month) and they made only 16 millions of dollars in the whole year.
Although it sounds quite incredible, Facebook, the owner of the app, doesn’t have a plan to monetize it. They’re waiting to have more than a billion users and then, only then, think about how to make money around the thirty billions messages delivered daily.
Its CEO and Co-Founder, Jan Koum, wrote about this numbers in Facebook:
I hope you all had a happy and peaceful holiday season. Today, we’re thrilled to share that WhatsApp has more than 700 million monthly active users. Additionally, every day our users now send over 30 billion messages. As humbled and excited as we are by these numbers and our continued growth, we’re even more excited to keep building a great product in 2015. Most of all, we’re grateful that so many of you are using WhatsApp to stay in touch with your friends and family, business colleagues and classmates. We promise to continue working hard to make WhatsApp even better.
If the growth keeps its recent ratio, they will reach the milestone, the billion users, before 2015 ends. And then? Probably they’re so happy to see the growth as afraid to find a way to justify the incredible amount of money that Facebook paid for them.