While in “Back to the future” the 2015’s cars simply were flying machines, the automotive industry seems to march in a very slow rhythm. An IBM research shows how the car companies executives think about the vehicles of the near future; maybe not too much amazing but realistic. Or there is a couple of guys in a garage setting the rules of the motor business ten years ahead and we still don’t know about them?
“While the automotive industry has seen a resurgence in recent years, a new industry identity is emerging—one that is more open, inclusive, and without borders. Welcoming this transformation can result in benefits the likes of which haven’t been seen since the automated assembly line,” said Alexander Scheidt, Global Automotive Industry Leader, IBM Global Business Services. “By 2025, the industry will not only recreate our highly personalized and digitized lives inside our cars, but also give consumers a bigger role in defining that experience, whether as a driver or passenger.”
Expectations for crowdsourcing and co-creation with consumers
Today’s consumers are more engaged than ever. They desire both digital engagement and an improved driving experience combined. The report indicates that consumers not only want to drive cars; they want the opportunity to innovate and co-create them along with related services, such as infotainment.
Cognitive vehicles and a greater personalized driving experience
In contrast to common beliefs, the report also underscores considerable skepticism about fully autonomous vehicles—where no driver is required and the vehicle is integrated into normal driving conditions. A mere 8% of executives see it becoming commonplace by 2025. Moreover, only 19% believe that a fully automated environment—meaning the driving system handles all situations without monitoring, and the driver is allowed to perform non-driving tasks—will be routine by 2025.
Eighty-seven percent of the participants felt partially automated driving, such as an expansion of today’s self-parking or lane change assist technologies would be commonplace. Moreover, 55% said highly automated driving, where the system recognizes its limitations and calls driver to take control, if needed, allowing the driver to perform some non-driving tasks in the meantime, would also be adapted by 2025.