How many times have you been forced to sit through what appears to be a generic-looking PowerPoint presentation? While those presentations may actually have a lot of useful information, it will be tough for them to effectively convey it if the audience is already turned off and bored right from the get go.

The key to a good PowerPoint presentation is that it should be able to effectively convey information. To accomplish that, you should start with the following tips:

  1. Plan the presentation structure

A good presentation needs to have a structure – which is why it is important to plan it in advance. Essentially you need to break down the topic of the presentation into slides and have them arranged in a sequence that makes sense. For broader topics, you may even want to break down the presentation into several sections.

Office screen

  1. Create a consistent look and theme

Think of your presentation as an entity itself, and not just a compilation of slides. To connect the slides visually, they need to have a consistent look and theme – otherwise they’ll appear unrelated and may even seem jarring. One way to make it easier to keep your look and theme constant is to make use of templates such as the ones at

  1. Design based on the audience

When you are designing the appearance of your presentation, it is important to consider the audience that you’re dealing with. Are you presenting at a serious business meeting where you’ll want to keep things muted and stable, or is your audience more open (and maybe even appreciative of) some creative flair and vivid colors? In short, depending on the type of presentation and the audience, you should be able to pick the design that is best.

  1. Make use of visual methods of conveying information

Paragraphs are often regarded as a big ‘no’ in presentations, and while bullet points are a little bit better – it is possible to go one step further. If possible think about the best way to put across your points visually by using charts, graphs, and other images where possible. If you need help creating charts you could head over to

  1. Think about how your presentation looks on various medium

Nowadays presentations are often used across various mediums. While some people may be attending your presentation and watching it via a projector, others may view it on a printout, as a video, or even just as an attachment. If your presentation is going to be used across various mediums and platforms, it is important that you consider how it looks on as many of them as possible – and make adjustments accordingly.


By following these 5 tips, you should be able to improve the effectiveness of your presentations and avoid that off-putting generic vibe. In fact, you may even be able to improve upon your presentations further by paying close attention to the audience’s response, and adapting the design accordingly in future presentations.


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