The internet- if well used- can make a huge difference not only in your personal life but also in your business experience. This means that the internet is a goldmine for any business that chooses to leverage it to their advantage.
You see, having knowledge that the internet can make a difference in your business is one thing, but implementing that knowledge to ensure that you get practical results is quite another. This is where you need to work with Toronto SEO and marketing companies to implement these simple tips for SEO ranking 2017.
Change your strategy
If you know anything to do with SEO, you would know that SEO is always on a constant evolutionary journey. In the recent past, the major drivers of SEO were keyword density and spam links. But now, the game has changed and what drives SEO is high-quality content and site authority. Google bots go after the most useful content and not only the most relevant as was the case in the past.
What does this mean for your business? It simply means every strategy for SEO in 2017 should be proactive. You can no longer work with the same outdated content and poorly spun text.
You need to ensure that your content is detailed and informative. It is the only way you can brag about being a captain in your expertise. With details, insight and facts you can captivate your audience with something they cannot find anywhere else.
Merge PR, SMM and SEO
The more you expose your content, the better placed you are to boost your Search Engine Optimization. Showcasing your content works towards building credibility for your business through your website. You can build relationships to your site with Public Relation tools like PitchBox. Use such tools to reach out to journalists, bloggers and content developers who are looking for fresh information. This way, you get to widen your audience base.
To be more effective, you need to incorporate Social Media Marketing (SMM) into your SEO strategy. Social media platforms are rich in ready audience, something you can take advantage of to get exposure. Paid Social Media Advertisements are a good way to reach targeted demographics.
High Authority site links
You have to know the value of backlinking. One link from an authority website in your field can make a huge difference in your traffic. But it has to be just that; a quality link from sites with a good domain authority- anything from DA70+ is okay.
Internet marketers agree unanimously that there is an increasing use of mobile gadgets with mobile app and platforms. Every major player on the internet is adjusting towards mobile friendly content and websites. Make sure your website pages load optimally across board; i.e. across a wide range of devices in order to capitalize on impulsive purchasing decisions.
You need to realize that every business is unique and the best place to start is to prioritize what you need as a business and what your site needs. Start working with one of the best Toronto SEO and marketing companies by first addressing the most important need, one that will bring tangible results.