YouTube has just announced an update to the platform’s Terms and Conditions of Service, and one of the changes it has introduced will not please either the small creators or their audience. From now on, the Google video platform has determined that it can place ads on videos from channels outside the YouTube Partner Program (YPP).
This means that, without asking the creators, YouTube can now place ads on their videos, something they couldn’t do voluntarily until now because they didn’t belong to the YPP. However, this, which could be seen as good news for them, is not, as YouTube and Google are not going to pay these little creators for the corresponding amounts they collect.
Prior to the update of the Terms of Service, YouTube only inserted advertisements in an extraordinary way in those channels that were not part of the YPP. Now, that has changed, but instead of making it easier for creators to earn income, the measure makes it less attractive to watch videos that previously didn’t contain ads, since now you have to wait the length of time that the ads last before watching them.
For the moment, moreover, to be able to participate in the monetization program it is necessary to achieve the same objectives as before, and to be able to meet the same requirements: to live in a country where the program is active, to have more than 4,000 hours of viewing in the last 12 months, and to have more than 1,000 subscribers.
YouTube has communicated that the only videos that will not receive ads will be those that do not comply with the service’s advertising policies, such as violent, sexual, drug videos, etc. For the time being, the new Terms of Service are now in effect in the United States; to watch them worldwide you will have to wait until 2021.