On video platforms, Twitch beats its records and distances itself from Youtube Gaming and Facebook Gaming; the latter two are closing the gap.
The COVID-19 pandemic has not only boosted the video game industry, but also the streaming world. Even with the situation starting to normalize, the trend doesn’t seem to be slowing down, and Twitch has experienced the biggest growth in streaming platforms since the pandemic began. The first quarter of 2021 manages to break the record for hours watched in a quarter – for the second consecutive period – although the increase is across the board and Facebook Gaming has also surpassed its previous marks.
Here are the highlights:
- Twitch achieves growth a new high with Q1 growth of 16.5% -6.3 billion hours.
- Twitch’s audience has doubled in just one year.
- Facebook Gaming narrows the gap with YouTube Gaming -1060 million hours viewed vs. 1370 million hours.
- This is the first time Facebook Gaming has surpassed 1 billion hours in a quarter.
- YouTube Gaming has doubled streaming hours from 554 million hours in Q1 2020 to 1370 million in the first three months of 2021.
Twitch is by far the most preferred
Twitch accounts for 72.3% of the audience, increasing the gap from the previous quarter by 6.5%, while Facebook Gaming is closing in on YouTube Gaming. Google’s platform lost about 550 hours between the last quarter of 2020 and the first quarter of 2021, while Facebook Gaming increased about 156 million hours: YouTube Gaming is down from 23.3% to 15.6%.
“For the first time, we see Facebook Gaming and YouTube Gaming competing closely in terms of viewers. While the difference in viewership was approximately 1 billion hours in the previous quarter, it has now narrowed to 300 million. There is a chance to see Facebook Gaming overtake YouTube Gaming in viewers in the next quarter,” they say in Streamlabs.