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Google gives up on the Pixel Fold

TechnologyGoogle gives up on the Pixel Fold

The Pixel 6 and Pixel 6 Pro have been an interesting twist on the smartphone concept that Google had offered us so far, both in design and features, but we were still waiting for another coup with that theoretical Pixel Fold.

Now new data reveals that the Pixel Fold will not hit the market. A well-known analyst has indicated that Google has canceled the launch because this device was not going to be competitive and its price was going to be higher than Samsung’s foldable phone.

The news is another jar of cold water for the foldable segment that only Samsung defends strongly and that now is orphaned of what was probably going to be one of its references.

In fact at Google they seemed to be increasingly taking these devices into account: the release of Android 12.1 pointed to better support for foldable devices and seemed to be an unmistakable sign that their Pixel Fold was just around the corner.

However Ross Young, from the DSCC firm that has internal reports from the supply chain has revealed that Google will not launch the Pixel Fold. The reason: the device wasn’t going to be as competitive as they wanted, and its price would also end up being higher than Samsung’s foldable.

We expected the Pixel Fold to launch in 2022 – in fact it was not going to be their only device in this market – and be a direct competitor to the Samsung Galaxy Z Fold3, but if this news is confirmed, the segment of mobiles with flexible and foldable screen will suffer a major setback.


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