Last week, video game distributor Capcom posted on its website a countdown to a big public announcement, about which nothing was known… but the rumors quickly began. A Resident Evil remake? A collection of NFTs? Maybe a new release of the legendary Street Fighter saga?

Finally, yesterday we learned that the latter option was the correct one: Capcom released the ‘teaser trailer’ of Street Fighter 6, precisely 6 years after the release of the fifth installment. The brevity of what has been shown so far allows us to speculate about the game itself…

…so the fans’ attention has been focused on an apparently secondary element, but which is creating a growing controversy as the hours go by: the logo. And that ‘SF6’ that closes the teaser of the game, so different from the typical logos of the rest of the Street Fighter saga, has been accused in networks of “losing identity”.

Many users commented in the early hours that their problem with the logo boiled down is that it looked excessively ‘generic’, almost as if it had been pulled from an image bank. So imagine the surprise and outrage when it was discovered that, well, that’s exactly what had happened.

As revealed by user @Aurich, “creative director at Ars Technica, graphic designer and Street Fighter addict,” according to his Twitter bio, the new Street Fighter 6 logo is a template purchased for $80 from Adobe Stock, the image marketplace maintained by the developers of Illustrator and Photoshop.

Indeed, they have made some slight changes to the original (turning a couple of horizontal elements into diagonals), but apart from that, what we find is a marketplace logo (with an aesthetic that strongly reminds the unofficial logo of the NFTs), which could be linked to Street Fighter, a French sci-fi convention or a Chinese electronics store.

Add to that the fact that, effectively, any other video game could buy a logo from the same designer and legitimately use it on their product, which does nothing to help Street Fighter be recognizable and differentiate itself from its rivals. In fact, it may even contribute to fans ending up purchasing the wrong product.

Although, in statements to IGN, the designer identified as ‘xcoolee’ -author of the now famous Adobe Stock image-, has revealed to be looking to sell the exclusive rights to the image to Capcom, thus preventing its acquisition by other companies.

In any case, Capcom has just started the promotion of the new release, and everything suggests that this aspect of the game will end up changing in the final version to be released later this year.


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