Meta abandons its podcast business even though it has only been a year since it announced the service

Meta is finally walking away from its podcast business. It’s only been a year since Facebook announced its foray into podcasts, and just a few months since it went global.

However, Meta has changed its plans and podcasts are no longer part of its strategy. It will close its podcast platform, some features will disappear and others will become part of other services. It will shut down the podcast platform, discontinue Soundbites, its short-form audio feature, and Live Audio Rooms will become part of Facebook Live.

Starting this week the changes will begin, as they have announced that podcasts will no longer be allowed to be uploaded to the platform. And on the other hand, all podcasts uploaded to the platform will be deleted as of June 3. However, they have not mentioned a precise date about the closure of the platform.

Meta has not given too much information about the reasons for this change in strategy, but a spokesperson has mentioned that they are constantly evaluating their features to focus on “the most meaningful experiences” for users.

It’s no mystery that Meta has focused its interests on the metaverse, and on making Reels the protagonists of Instagram. A strategy that is paying off, as Reels currently account for 20% of the time spent by users on Instagram, where it has many features in the pipeline to boost Reel dynamics and improve their visibility.

LEAVE A REPLY

Please enter your comment!
Please enter your name here